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New School Foods
Whole-cut seafood, made from plants - to advance the transition to a sustainable, alt-protein food system
About New School Foods
New School Foods is a pioneering startup in the food technology sector, specializing in the creation of plant-based alternatives to traditional meat products. Their flagship product is a plant-based salmon fillet that closely mimics the taste, texture, and nutritional profile of wild salmon. This is achieved through their proprietary muscle fiber and scaffolding technologies, which recreate the structure of a salmon fillet using plant-based ingredients.
The company operates in the rapidly growing market of plant-based foods, catering to a diverse clientele that includes environmentally conscious consumers, vegetarians, vegans, and those looking to reduce their meat consumption for health reasons. Their business model revolves around the development and commercialization of their innovative food products, with revenue generated through sales to both individual consumers and restaurants.
New School Foods' unique selling proposition lies in their advanced food science technology, which allows them to create plant-based meat alternatives that are virtually indistinguishable from the real thing. Unlike many other products in the market, their plant-based salmon is not pre-cooked, but rather uses a cold-based processing technology, offering a more authentic cooking and eating experience.
The company is also committed to sustainability, positioning their plant-based alternatives as a better choice for the environment. They have partnered with leading food science universities to further develop their novel processing and scaffolding technologies, signaling a commitment to continuous innovation.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Toronto, Canada
- Employees
- 27
- Open positions
- 2
- Dealroom signal
- 71.9/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- Food, Plant-Based, Alternative Protein, Sustainable Development Goals, Seafood Substitute, Climate Tech, Bluetech Related, nt
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES AOther financing | Jun 2026 | $11M | $42M | Verdex Capital · Lever VC · Good Startup · IKEA GreenTech AB | ↗ |
| SEEDOther financing | Aug 2024 | $6M | $60M | IKEA · Newtree Impact · Hatch Blue · Good Startup | ↗ |
Growth signals
Latest recorded traffic for New School Foods is 2.3K monthly website visits, down 37.8% over the last three months. New School Foods's team declined 6.9% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed15 investors entered at this stage
Government of Canada
Protein Industries Canada
Clear Current Capital
Hatch Blue
Blue Horizon
Lever VC
Climate Capital
Good Startup
Joyance Partners
Alwyn Capital
FoodHack- BVBaseCamp Ventures
Joyful Ventures
IKEA
Newtree Impact
Series A2 investors entered at this stage
Verdex Capital- IAIKEA GreenTech AB
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about New School Foods on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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