Current Foods

Current Foods primarily serves health-conscious consumers, vegans, vegetarians, and flexitarians—people who are reducing their meat intake but not eliminating it entirely. The company operates in the rapidly growing plant-based food market, which has seen increasing demand due to rising awareness of health, sustainability, and animal welfare issues.

The business model of Current Foods is both direct-to-consumer and business-to-business. They sell their products online, delivering directly to customers' doorsteps. Additionally, they partner with restaurants and food service providers to include their plant-based seafood in various dishes. For instance, they have collaborations with Blue Poke in San Diego, OutdoorVoices in San Francisco, and tur.kitchen in Miami, among others. These partnerships help them reach a broader audience and integrate their products into mainstream dining experiences.

Current Foods generates revenue through the sale of their plant-based seafood products both online and through their restaurant partners. By positioning themselves in popular eateries and health-focused retail locations, they tap into the growing consumer base interested in sustainable and health-conscious food options.