Power Law company profile

Nelly Group (previously Qliro)

Fintech · Stockholm, Sweden · Founded 1999 · IPO 2010 Thoroughbred

Qliro Group is a leading e-commerce group in the Nordic region

Valuation

$139M

Market cap · May/2026

Revenue

$153M

Latest reported FY

EBITDA

$21M

Latest reported FY

Featured in $10B+ revenueThoroughbred · Power Law outcome

Investors

1 investor on Nelly Group (previously Qliro)'s cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 1 investor entered at this stage

Rite Ventures

Global footprint

Where Nelly Group (previously Qliro) has talent and traffic

Workforce by country

🇸🇪 Sweden · Stockholm HQ

Book a demo for the full country breakdown

Web traffic by country

9K monthly visits
across markets

🇸🇪 Sweden66.7%

🇳🇴 Norway15.6%

🇺🇸 United States13.3%

🇩🇪 Germany4.4%

Top 4 markets shown

Market sentiment

What the market is saying about Nelly Group (previously Qliro)

An AI-synthesized read of the highest-engagement posts about Nelly Group (previously Qliro) on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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