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Natural Cycles
The world's first and only digital birth control method. Non-hormonal, non-invasive
About Natural Cycles
Natural Cycles operates in the digital health and contraceptive market, providing a unique, FDA-cleared birth control app that offers hormone-free contraception. The app uses a proprietary algorithm to track a user's fertility cycle, offering personalized insights and predictions. This service is particularly appealing to women seeking non-hormonal birth control options. The company generates revenue through subscription fees, offering different plans based on user needs. Natural Cycles serves a global market, with a strong presence in regions where digital health solutions are widely adopted. The business model focuses on direct-to-consumer sales, leveraging online platforms for distribution and customer engagement. The app's effectiveness is backed by clinical evidence, boasting a typical use effectiveness rate of 93% and a perfect use effectiveness of 98%. The company also engages in ongoing research and partnerships with medical institutions to further validate and enhance its offerings.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Stockholm, Sweden
- Employees
- 176
- Open positions
- 5
- Dealroom signal
- 88.0/100
- Industry
- Health, Wellness Beauty
- Sub-industry
- Medical Devices, Health Platform
- Sector
- Health Tech & Medtech, Personal Health, Tracking, Fertility, Remote Monitoring, Femtech, Direct-to-Consumer
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SECONDARYOther financing | Jun 2026 | $53M | — | Lauxera Capital Partners | ↗ |
| DEBTDebt | May 2024 | $0 | — | JP Morgan | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Natural Cycles is 1.7M monthly website visits, up 6.3% over the last three months. Natural Cycles's team grew 6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A3 investors entered at this stage
Bonnier Capital- IVInnuvik Ventures
EQT Ventures
Series B and later4 investors entered at this stage
Samsung Ventures
JP Morgan
Lauxera Capital Partners
Point72 Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Natural Cycles on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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