Mytonomy

About Mytonomy

Mytonomy, founded in 2011, operates as a patient education and engagement platform within the healthcare technology sector. The Bethesda, Maryland-based company was co-founded by Anjali Kataria, the current CEO, and Vinay Bhargava, who serves as President. The founders' personal experiences with the healthcare system, including Kataria's role as a caregiver for her mother and Bhargava's observations of his father's diabetes management, fueled their mission to create a more consumer-friendly healthcare experience.

Kataria is a serial entrepreneur with a background in both public service and technology, having served as an Entrepreneur in Residence at the FDA during the Obama Administration and as a VP of Product Strategy at Oracle. Bhargava is a seasoned internet executive with over two decades of experience, including a seven-year tenure at Google where he led strategic partnerships. Mytonomy was initially created to provide high school students with information about post-graduation opportunities before pivoting to healthcare after Kataria identified a significant need for better patient education.

The company's core offering is the Mytonomy Cloud for Healthcare, an enterprise SaaS platform. This system delivers a vast library of over 4,000 short, broadcast-quality microlearning videos to patients via any device, including smart TVs, tablets, and computers, without requiring an app download. The content covers a wide range of medical conditions and procedures such as oncology, cardiology, orthopedics, and labor and delivery. The business model is subscription-based, serving clients like health systems, employers, payors, pharmaceutical companies, and telehealth providers. Mytonomy's platform is designed to replace and consolidate multiple point solutions for patient education. Revenue is generated by providing these organizations with the tools to engage patients throughout their care journey, from pre-treatment preparation to post-procedure recovery.

The platform integrates with major Electronic Health Record (EHR) systems like Epic, Cerner, and Meditech, allowing healthcare providers to automate the delivery of personalized content. It functions as a modular system that includes several components: a Patient Experience Cloud for a personalized interface, a Content Cloud for streaming proprietary and third-party videos, a Communications Cloud for sending messages and surveys, and an Analytics Cloud for gathering data on patient engagement. By delivering targeted educational content, Mytonomy aims to improve patient outcomes, reduce clinician workload, and lower healthcare costs. The company has secured $42.8 million in funding over 12 rounds, including a $25 million Series B round in 2021 led by Level Equity.