Knowledge to Practice

About Knowledge to Practice

Knowledge to Practice (K2P) was an education technology company focused on the healthcare sector, which, after a period of venture-backed growth, ceased operations and entered into bankruptcy liquidation in December 2023. The firm was founded in 2014 by Mary Ellen Beliveau, who served as its CEO. Beliveau's motivation to start the company stemmed from a personal family health crisis; her daughter was born with congenital heart disease, and the experience illuminated the critical need for clinicians to have access to the most current medical knowledge. Before launching K2P, Beliveau was the Chief Learning Officer at the American College of Cardiology, providing her with a deep understanding of medical education's challenges and opportunities.

The company developed a proprietary, competency-based SaaS platform designed for practicing physicians, hospitals, and healthcare systems. Its primary service was delivering personalized, on-demand continuing medical education. The platform offered medical board reviews, clinical curriculum refreshers, and updates on emerging medicine, with an initial focus on cardiovascular conditions like heart failure and hypertension. The business model was B2B and B2C, selling subscriptions directly to physicians and offering enterprise solutions to hospitals and healthcare systems to support their entire clinical teams. Revenue was generated through these subscription-based services.

K2P's platform was engineered to make learning accessible and efficient for busy clinicians. It broke down complex medical information into microlearning modules, some as short as five minutes, accessible on mobile devices, tablets, and desktops. This format allowed medical professionals to integrate learning into their demanding schedules. A key feature was its use of adult learning techniques and personalized curricula to improve clinical judgment and knowledge retention, reporting an average 56% improvement in knowledge recall for its users. In 2020, the company demonstrated its agility by launching CurrentMD COVID, a platform developed in two months to provide frontline workers with up-to-date information on the pandemic.