COMPANY PROFILE

MVP Index

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Social media index and measurement platform for the sports and entertainment industry

Austin, United StatesFounded 2012Marketing

Valuation $100–250M Last recorded · 2023

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About MVP Index

MVP Index is a data and analytics company that specializes in measuring the value of sponsorships and partnerships within the sports and entertainment sectors. The firm provides a software platform that offers an omnichannel view, enabling brands, properties, and agencies to quantify the return on their sponsorship investments.

The company's business model is centered around its proprietary software, which tracks and analyzes various data points beyond simple logo recognition. It assesses audience engagement and the value of sponsorship activations across multiple platforms, including social media like Twitch and traditional broadcast media. This allows clients to compare and contextualize their investments with detailed analytics. MVP Index serves a range of clients, from sports leagues like the NHL to individual brands and agencies looking to optimize their marketing spend in the sports and entertainment markets. The company generates revenue by selling access to its valuation platform and data solutions.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2012
Headquarters: Austin, United States
Employees: 136
Open positions: None listed
Dealroom signal: 81.6/100
Industry: Marketing
Sector: Marketing, Adtech, SaaS, Social, Social Media, Entertainment, Branding, Platform
Client focus: b2b
Investment activity: 1 company, latest Feb 2018
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Jun 2026	$0	—	Game Theory	↗
SERIES B✓Equity / VC	Jun 2023	$20M	$80M	Align Capital · Verance Capital	↗

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Growth signals

MVP Index website traffic

Latest recorded traffic for MVP Index is 4.1K monthly website visits, up 13.9% over the last three months. MVP Index's team grew 10.6% over the past year.

Latest monthly visits4.1K 3-month web change+13.9% 1-year team growth+10.6%

Monthly website visitsOct 2017–Jul 2026

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