COMPANY PROFILE

Umbel

Data management platform that empowers sports & entertainment companies to drive revenue with their most valuable asset—data

Austin, United StatesFounded 2010Sports

Valuation $100–500M Latest valuation · 2015

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Umbel

At Umbel, we believe that data is your most valuable asset. With the Umbel data management platform, some of the most recognizable names in sports, memberships and entertainment access, acquire, activate and analyze their customer data to increase engagement, revenue and loyalty. Founded in 2010, Umbel is headquartered in Austin, Texas.

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To learn more about Umbel, please visit us at http://www.umbel.com.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2010
Headquarters: Austin, United States
Employees: 16
Open positions: None listed
Dealroom signal: 77.1/100
Industry: Sports
Sub-industry: Sport Media
Sector: Sports
Client focus: b2c
Investment activity: 1 company, latest Jun 2016
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Umbel.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Feb 2018	$0	—	MVP Index	—
EARLY VCEquity / VC	Dec 2016	$0	—	Undisclosed	—

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Growth signals

Umbel website traffic

Latest recorded traffic for Umbel is 200 monthly website visits, down 97% over the last three months. Umbel's team grew 77.8% over the past year.

Latest monthly visits200 3-month web change-97% 1-year team growth+77.8%

Monthly website visitsApr 2016–Sep 2025

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