Muzik

The company's business model centers on the sale of premium hardware that integrates with its proprietary software platform, the Muzik Connect app. This allows users to do more than just listen to music; they can share what they are listening to on social media platforms like Facebook and Twitter, and program customizable hotkeys on the headphones to control third-party apps and services such as Spotify and IFTTT. The company generates revenue through the direct sale of its headphone products, such as the flagship 'Muzik One'. These products are aimed at tech-savvy consumers who value social connectivity and integration with their digital lives.

The Muzik One headphones feature 40mm custom-tuned drivers, wireless Bluetooth connectivity, and a construction of aircraft aluminum and protein leather. A key feature is the interchangeable ear cushions, allowing users to switch between on-ear and over-ear styles. The headphones are controlled via touch-sensitive buttons and the Muzik Connect app, which enables the social sharing and hotkey customization that define the product's value proposition. Since its inception, Muzik has secured significant investment, totaling over $79 million from backers including Twitter, luxury group Kering, and numerous high-profile figures from sports and entertainment like Michael Jordan, Drake, and Kevin Hart.