MUY

MUY, which rebranded to RobinFood in 2020, operates as a food technology company targeting the Latin American market with a dual model of physical restaurants and cloud kitchens. Founded in 2018 by José Guillermo Calderón and Miguel McAllister, the company aims to provide affordable, everyday homemade-style food. The founders are serial entrepreneurs, having previously co-founded the successful online food ordering service Domicilios.com, which was acquired by Delivery Hero and eventually became the first Colombian startup to go public. This prior experience in the food delivery ecosystem provided them with significant insights into logistics and technology, which they leveraged for MUY.

The company's business model is rooted in technology to optimize restaurant operations and enhance the customer experience. It utilizes a proprietary "smart chef" system and artificial intelligence to forecast demand, which helps in managing inventory and reducing food waste. Customers can order through in-store self-service kiosks or a mobile app, which allows for customization of their food bowls. This technology-first approach is designed to streamline processes, elevate service standards, and make quality food more accessible and economical for a broad consumer base in Latin America. Revenue is generated directly from food sales through its network of restaurants and delivery-focused ghost kitchens.

MUY began with its own restaurant locations in Colombia before expanding its strategy to include cloud kitchens to serve the burgeoning food delivery market more efficiently. The company has secured significant funding to fuel its expansion into other major Latin American markets, including Mexico and Brazil. Notable funding rounds include a $4 million Series A led by Seaya Ventures and a $15 million Series B led by ALLVP, bringing its total funding to over $20 million by late 2019. Following the rebranding to RobinFood, the company secured an additional $16 million in debt financing, underscoring investor confidence in its scalable, technology-driven restaurant model. Keywords: RobinFood, MUY, food technology, cloud kitchen, ghost kitchen, Latin America food service, restaurant technology, José Guillermo Calderón, Miguel McAllister, fast-casual dining, food delivery, smart chef system, AI in food service, venture capital, Seaya Ventures, ALLVP, Domicilios.com, affordable meals, restaurant chain, digital ordering