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Muscle Food
E-commerce platform for healthy food
About Muscle Food
Muscle Food is an online food retailer specializing in high-protein foods, lean meats, and nutritional supplements. Founded in 2013 by Darren Beale, the company targets health-conscious consumers, including athletes and bodybuilders, by providing convenient access to a wide range of products designed to support fitness goals.
Read full description
The business operates on a direct-to-consumer (D2C) e-commerce model, delivering fresh meat, pre-prepared meals, and groceries directly to customers' doors across the UK. Its product line includes fresh meats, fish, vegetables, protein snacks, and complete meal plans. A key feature is the offering of bulk-buy meat hampers and pre-made meal plans like the 'Goal Getters' plan, which provides customers with a structured, calorie-controlled diet for a set period. These plans are designed for convenience, eliminating the need for meal prep and calorie tracking for the consumer.
The company has achieved significant growth since its inception, surpassing £100 million in sales and employing over 500 people. While Darren Beale is the founder, the company is currently led by CEO Nick Preston. In 2022, Muscle Food secured an investment of over £10 million from its existing BGF investors and Ashcombe Advisers to further drive its growth. The company's business model focuses on making healthy eating both affordable and accessible.
At a glance
- Status
- Closed
- Founded
- 2012
- Headquarters
- Nottingham, United Kingdom
- Employees
- 54
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery, Innovative Food
- Sector
- eCommerce & Marketplaces, Groceries, Dietary Supplements, Healthy, Superfood, Platform, Direct-to-Consumer
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Muscle Food.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2026 | $0 | — | Boparan Private Office | ↗ |
| EARLY VC✓Equity / VC | Jan 2018 | $13M | $53M | Business Growth Fund | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Muscle Food is 280K monthly website visits, up 3.7% over the last three months. Muscle Food's team grew 0% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Business Growth Fund
Other known investors1 additional known investor
- BOBoparan Private Office
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Muscle Food on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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