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Vitafy
Driven by enthusiastic sports and food lovers, who strive to lead you through the jungle of nutrition products and who create the perfect products for a fit and healthy lifestyle
About Vitafy
Vitafy.de is a German-based e-commerce platform specializing in health and wellness products. The company offers a wide range of items including vitamins, antioxidants, probiotics, superfoods like chia seeds and goji berries, fitness nutrition such as protein shakes and low-carb snacks, and personal care products like sunscreens and eyelash serums. Vitafy.de serves health-conscious consumers looking to enhance their well-being through high-quality nutritional supplements and fitness products. Operating primarily in the German market, the company employs a direct-to-consumer business model, generating revenue through online sales of its diverse product portfolio. The platform also features exclusive brands like GYMQUEEN, offering specialized items such as protein bars and flavor drops. By focusing on quality and variety, Vitafy.de aims to meet the diverse needs of its clientele, from fitness enthusiasts to individuals seeking everyday health improvements.
Source: Dealroom company dataAt a glance
- Founded
- 2013
- Headquarters
- Munich, Germany
- Sector
- eCommerce & Marketplaces
- Power Law
- Colt$25–100M revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Berlin Ventures
Venture Stars
Series A2 investors entered at this stage
ProSiebenSat1 Media
Cipio Partners
Series B and later1 investor entered at this stage
Capiton
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about Vitafy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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