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MStar
Digital automotive financing and personal loan solutions
About MStar
MStar, operating under MStar Innovation, S.A. de C.V., is a financial company specializing in automotive financing solutions within Mexico. The firm provides a digital-first approach to lending, aiming to simplify the traditionally complex processes associated with bank loans.
The company's core services include loans for new and semi-new cars, as well as personal loans that use a client's vehicle as collateral, known as "Préstamo por tu auto". For new car loans, MStar offers fixed annual interest rates starting from 12.99% with terms from 12 to 72 months and a down payment from 10%. For used cars purchased from dealerships, loan terms range from 12 to 60 months. The personal collateral loans allow car owners to receive up to 80% of their vehicle's value while retaining its use, with annual interest rates from 19.99% and terms of 12 to 48 months.
MStar targets a segment of the Mexican population that faces barriers to accessing traditional credit, including those with suboptimal credit histories. The company works with major car dealerships and utilizes advanced analytics technology for rapid loan approval. The business model is centered on providing fast, flexible, and transparent financing options. The application process is primarily online, requiring applicants to be between 18 and 70 years old and, for collateral loans, to own a vehicle less than 10 years old with under 200,000 km. Currently, services are concentrated in Mexico City, with plans for expansion.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Dec 2025 | $20M | $100M | Formula Group | ↗ |
Growth signals
Latest recorded traffic for MStar is 2.3K monthly website visits, down 17.9% over the last three months. MStar's team grew 52.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
- FGFormula Group
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about MStar on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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