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MStar

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Digital automotive financing and personal loan solutions

MexicoFounded 2024Fintech
Valuation $100–250M Last recorded · 2025
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for MStar and the history behind them.

About MStar

MStar, operating under MStar Innovation, S.A. de C.V., is a financial company specializing in automotive financing solutions within Mexico. The firm provides a digital-first approach to lending, aiming to simplify the traditionally complex processes associated with bank loans.

The company's core services include loans for new and semi-new cars, as well as personal loans that use a client's vehicle as collateral, known as "Préstamo por tu auto". For new car loans, MStar offers fixed annual interest rates starting from 12.99% with terms from 12 to 72 months and a down payment from 10%. For used cars purchased from dealerships, loan terms range from 12 to 60 months. The personal collateral loans allow car owners to receive up to 80% of their vehicle's value while retaining its use, with annual interest rates from 19.99% and terms of 12 to 48 months.

MStar targets a segment of the Mexican population that faces barriers to accessing traditional credit, including those with suboptimal credit histories. The company works with major car dealerships and utilizes advanced analytics technology for rapid loan approval. The business model is centered on providing fast, flexible, and transparent financing options. The application process is primarily online, requiring applicants to be between 18 and 70 years old and, for collateral loans, to own a vehicle less than 10 years old with under 200,000 km. Currently, services are concentrated in Mexico City, with plans for expansion.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2024
Headquarters
Mexico
Employees
111
Open positions
19
Dealroom signal
85.0/100
Industry
Fintech
Sector
Fintech, Mortgage, Credit Card, Consumer Lending
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Dec 2025 $20M $100M Formula Group ↗
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Growth signals

MStar website traffic

Latest recorded traffic for MStar is 2.3K monthly website visits, down 17.9% over the last three months. MStar's team grew 52.1% over the past year.

Latest monthly visits2.3K 3-month web change-17.9% 1-year team growth+52.1%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Formula Group
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇲🇽 Mexico92.7%
🇺🇸 United States5.5%
🇪🇸 Spain1.8%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about MStar on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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