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Borrowell

Fintech · Toronto, Canada · Founded 2014

Makes borrowing fast, fair and friendly MoreLess

Borrowell is a Canadian fintech company that provides free credit scores and personalized financial product recommendations. The company serves individual consumers in Canada, helping them make informed financial decisions by comparing products from over 50 financial institutions. Borrowell operates in the financial services market, focusing on credit education and financial product comparison. Its business model is based on analyzing users' credit profiles to suggest suitable financial products, earning referral fees from partners when users take up these recommendations. Borrowell also offers tools and tips to help users manage their credit and achieve their financial goals.

Keywords: fintech, credit scores, financial products, Canada, credit education, loans, mortgages, credit cards, referral fees, financial tools.

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
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Company overview

Borrowell company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2014
Headquarters
Toronto, Canada
Employees
121
Open positions
6
Dealroom signal
75.5
Investment activity
1 companies · latest Dec 2020
Capital deployed
Preferred round
ACQUISITION
client focusb2csub industryMortgages & Lendingsub industryFinancial Management Solutionsbusiness modelMarketplace & ecommerceindustryFintechsectorRisk ManagementsectorPersonal FinancesectorCredit ScoringsectorMortgagesectorCredit CardsectorConsumer Lendingsectorfinancial inclusion

Valuation & funding

Borrowell funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Aug 2023 $0 Kensington Capital Partners
DEBTDebt Jan 2022 $0 Undisclosed
LATE VCOther financing Feb 2021 $18M $73M BDC Capital · Equitable Bank · Kensington Capital Partners · Portage Ventures
SERIES BOther financing Jun 2019 $15M $60M Silicon Valley Bank · Clocktower Technology Ventures · White Star Capital · Portage Ventures
SERIES AOther financing Jul 2017 $45M $180M Concentra Bank · White Star Capital · FirstOntario Credit Union · EQ Bank
SERIES AOther financing Jul 2017 FirstOntario Credit Union · Concentra Bank · Equitable Bank · White Star Capital
DEBTDebt Jun 2016 Freycinet Ventures · Oakwest Corporation · Equitable Bank · Hedgewood
DEBTDebt Feb 2016 Equitable Bank · Oakwest Corporation · Power Financial Corporation · FirstOntario Credit Union
SEEDOther financing Dec 2014 Equitable Bank · Oakwest Corporation
Showing 9 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $20M 0% 121
2025 $20M 0% 115
2024 $20M 0% 114
2023 $20M 0% 109
2022 $20M +32.4% 129
2021 $15M +53.1%
2020 $9.7M
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Borrowell website traffic

Latest recorded traffic for Borrowell is 2.4M monthly website visits, up 4.3% over the last three months. Borrowell's team grew 5.2% over the past year.

Latest monthly visits2.4M 3-month web change+4.3% 1-year team growth+5.2%
Monthly website visits132 observations · Jun 2015–Jul 2026
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Comparisons

Borrowell compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Borrowell investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Borrowell's talent

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Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

18 investors on Borrowell's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Equitable Bank
Oakwest Corporation
Series A 5 investors entered at this stage
White Star Capital
EQ Bank
Portage Ventures
Silicon Valley Bank
Clocktower Technology Ventures
Series B+ 11 investors entered at this stage
Power Financial Corporation
FirstOntario Credit Union
Freycinet Ventures
Hedgewood
Concentra Bank
Adam Felesky
BDC Capital
Kensington Capital Partners
NAventures
Impact Engine
IA Financial Group

Global footprint

Where Borrowell has talent and traffic

Workforce by country
2 countries with
team presence
🇨🇦 Canada95.7%
🇺🇸 United States4.3%
2 countries shown

In the news

Latest news about Borrowell

Recent press, funding announcements, and product moves mentioning Borrowell — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Borrowell

An AI-synthesized read of the highest-engagement posts about Borrowell on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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