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Power Law company profile

Borrowell

Fintech · Toronto, Canada · Founded 2014

Borrowell is a Canadian fintech company that provides free credit scores and personalized financial product recommendations. The company serves individual consumers in Canada, helping them make informed financial decisions by comparing products from over 50 financial institutions. Borrowell operates in the financial services market, focusing on credit education and financial product comparison. Its business model is based on analyzing users' credit profiles to suggest suitable financial products, earning referral fees from partners when users take up these recommendations. Borrowell also offers tools and tips to help users manage their credit and achieve their financial goals. Keywords: fintech, credit scores, financial products, Canada, credit education, loans, mortgages, credit cards, referral fees, financial tools.

Valuation
$0–100M
Latest valuation · 2021
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Revenue
$10–50M
Latest reported FY
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Headcount
100–500
Current team size
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Total funding● Pre-IPO
$50–100M
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Investors

18 investors on Borrowell's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Equitable Bank
Oakwest Corporation
Series A 5 investors entered at this stage
White Star Capital
EQ Bank
Portage Ventures
Silicon Valley Bank
Clocktower Technology Ventures
Series B+ 11 investors entered at this stage
Power Financial Corporation
FirstOntario Credit Union
Freycinet Ventures
Hedgewood
Concentra Bank
Adam Felesky
BDC Capital
Kensington Capital Partners
NAventures
Impact Engine
IA Financial Group

Global footprint

Where Borrowell has talent and traffic

Workforce by country
2 countries with
team presence
🇨🇦 Canada95.7%
🇺🇸 United States4.3%
2 countries shown

Talent graph

The shape of Borrowell's talent

Dealroom maps Borrowell's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

20 team members profilednamed & role-tagged by Dealroom
121 employeestotal headcount
4 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Borrowell

An AI-synthesized read of the highest-engagement posts about Borrowell on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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