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COMPANY PROFILE

Borrowell

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Makes borrowing fast, fair and friendly

Toronto, CanadaFounded 2014Fintech
Valuation $50–100M Last recorded · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Borrowell and the history behind them.

About Borrowell

Borrowell is a Canadian fintech company that provides free credit scores and personalized financial product recommendations. The company serves individual consumers in Canada, helping them make informed financial decisions by comparing products from over 50 financial institutions. Borrowell operates in the financial services market, focusing on credit education and financial product comparison. Its business model is based on analyzing users' credit profiles to suggest suitable financial products, earning referral fees from partners when users take up these recommendations. Borrowell also offers tools and tips to help users manage their credit and achieve their financial goals.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Toronto, Canada
Employees
121
Open positions
6
Dealroom signal
75.5/100
Industry
Fintech
Sub-industry
Mortgages & Lending, Financial Management Solutions
Sector
Fintech, Risk Management, Personal Finance, Credit Scoring, Mortgage, Credit Card, Consumer Lending, financial inclusion
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
1 company, latest Dec 2020
Capital deployed
—
Preferred round
ACQUISITION

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Aug 2023 $0 — Kensington Capital Partners —
DEBTDebt Jan 2022 $0 — Undisclosed ↗
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Borrowell website traffic

Latest recorded traffic for Borrowell is 2.4M monthly website visits, up 4.3% over the last three months. Borrowell's team grew 5.2% over the past year.

Latest monthly visits2.4M 3-month web change+4.3% 1-year team growth+5.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

18 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Equitable Bank
  • Oakwest Corporation

Series A5 investors entered at this stage

Series B and later11 investors entered at this stage

  • Power Financial Corporation
  • FirstOntario Credit Union
  • Freycinet Ventures
  • Hedgewood
  • Concentra Bank
  • Adam Felesky
  • BDC Capital
  • Kensington Capital Partners
  • NAventures
  • Impact Engine
  • IA Financial Group
Team profiled 20 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇨🇦 Canada95.7%
🇺🇸 United States4.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Borrowell on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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