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mPath Global

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mPath Global is now ExactTarget Australia

Indianapolis, United StatesFounded 2001Marketing

Valuation $100–250M Last recorded · 2011

Total funding $100–500M Disclosed equity funding

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About mPath Global

mPath Global, founded in 2005, established itself as a business-to-business provider of email marketing services headquartered in Melbourne, Australia. The company specialized in delivering a suite of services that included web design, development, and integration, with a focus on the Asia Pacific market.

The firm's core business was centered on providing email marketing solutions to its clients. This placed it within the Media and Information Services sector. The company operated as a private entity until its acquisition.

A significant milestone in the company's history occurred on August 24, 2010, when it was acquired by ExactTarget, a prominent digital marketing automation and analytics software provider. This acquisition was a strategic move for ExactTarget to expand its presence and service offerings in the Asia Pacific region. Subsequently, ExactTarget itself was acquired by Salesforce on June 4, 2013, for approximately $2.5 billion. As a result, the functionalities and services originally developed by companies like mPath Global were integrated into what is now known as the Salesforce Marketing Cloud, a comprehensive platform for managing customer journeys and marketing campaigns.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2001
Headquarters: Indianapolis, United States
Open positions: None listed
Dealroom signal: 21.0/100
Industry: Event Tech, Marketing
Sector: Marketing, Sharing Economy
Client focus: b2b
Links: Website

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCOther financing	Apr 2011	$30M	$120M	Battery Ventures	—
ACQUISITIONOther financing	Aug 2010	$0	—	ExactTarget	↗

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Growth signals

mPath Global website traffic

Latest recorded traffic for mPath Global is 6.4K monthly website visits, down 86.9% over the last three months.

Latest monthly visits6.4K 3-month web change-86.9%

Monthly website visitsApr 2016–Jul 2026

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