Move Networks

About Move Networks

Move Networks, Inc. operated as a pivotal technology provider in the online video streaming sector, introducing advanced solutions for large-scale, high-quality video delivery over the internet. The company was established in 2006 by Drew Major, a co-founder of Novell and the lead architect of the NetWare operating system, along with John Edwards who served as CEO. Major's background in network architecture was instrumental in developing the company's core technology.

The firm's primary offering was an adaptive bitrate streaming technology that revolutionized video delivery on unmanaged IP networks. This system worked by segmenting media content into smaller data packets called "streamlets." These streamlets could be encoded at multiple bitrates and requested by a client device using standard HTTP protocols, which allowed for delivery from standard web servers rather than specialized streaming servers. This method ensured a smooth, high-resolution viewing experience without the buffering and stalling issues that were common at the time, even under unreliable network conditions. The technology was robust enough to handle primetime television programming and other long-form professional video content.

Move Networks served a global clientele of premium publishers, broadcasters, and network service providers, including major names like ABC, FOX, ESPN, and Comcast Interactive Media. Its business model was centered on enabling these content owners and distributors to offer superior internet television and multi-screen video services, supported by subscription and advertising revenue models. The company attracted significant investment, including a $46 million Series C funding round with participation from Microsoft, Cisco, and Benchmark Capital. Despite its technological advancements and a strong client roster, the company faced intense competition from larger players like Adobe, Apple, and Microsoft, which developed their own adaptive streaming formats. In January 2011, EchoStar Corporation acquired the assets of Move Networks, including its extensive patent portfolio, to enhance its own advanced television technology offerings for cable, satellite, and IPTV providers.