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MotionSoft
Provides member relationship management software and financial services to the health and fitness industry
About MotionSoft
Motionsoft is a premier provider of gym management software solutions tailored for the health and fitness industry. The company offers a comprehensive software bundle that includes 28 integrated applications designed to streamline operations, manage member billing, and generate detailed reports. Motionsoft primarily serves fitness centers, gyms, and health clubs, helping them to run their facilities smoothly and effectively. The company operates in the health and fitness market, targeting businesses that require robust management solutions to enhance their operational efficiency.
Motionsoft's business model revolves around a subscription-based pricing structure, where clients pay a predictable, location-based monthly fee for the software bundle. This model ensures cost management and scalability for fitness centers of all sizes. The company generates revenue through these recurring subscription fees, providing continuous updates and support to its clients.
Under the leadership of CEO Rick Auletta, who has a strong background in financial technology applications, Motionsoft has positioned itself as a growth leader in the industry. The company's software includes features like real-time occupancy tracking, check-in reservation systems, time limit management, and phased reopening plans, ensuring compliance and safety for members.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1985
- Headquarters
- Rockville, United States
- Employees
- 34
- Open positions
- None listed
- Dealroom signal
- 65.5/100
- Industry
- Fintech, Enterprise Software
- Sub-industry
- Financial Management Solutions
- Sector
- Fintech, Billing
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Oct 2008
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Aug 2020 | $0 | — | DAXKO | — |
| LATE VCOther financing | May 2019 | $17M | $68M | Edison Partners · Route 66 Ventures | — |
Growth signals
Latest recorded traffic for MotionSoft is 440 monthly website visits, down 86.3% over the last three months. MotionSoft's team declined 38.2% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Edison Partners
Route 66 Ventures
Maryland Venture Fund
Al Noshirvani
Hossein Noshirvani
Series B and later1 investor entered at this stage
Escalate Capital Partners
Other known investors1 additional known investor
DAXKO
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about MotionSoft on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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