M
Mooter Media
Focuses on creating innovative digital experiences for live events
About Mooter Media
Mooter Media Limited operated as a developer and provider of digital media solutions, primarily focusing on contextual advertising and search technologies. The company, which was listed on the Australian Stock Exchange (ASX:MMZ) in June 2000, initially developed a search engine that presented results in clustered categories rather than traditional lists, a different approach at the time.
Over the years, Mooter Media's business evolved. It provided internet advertising targeting solutions and operated in two main segments: online advertising & digital media solutions, and online photography & gaming. The company's offerings included the Mooter adVantage contextual advertising platform and online marketing services through its subsidiary, Project Search Pty Ltd. A significant pivot in its strategy involved a joint venture with Hot Shot Media Group to develop a photo-centric social networking and gaming platform called "Shutterbug Millionaire". This platform aimed to create a social marketplace connecting photographers with businesses and individuals seeking content, and even brought on Sir Richard Branson as an ambassador to generate investor interest.
The company's leadership included roles such as Chairman Peter Jermyn and later Nicholas Stavropoulos, with Chris Jermyn acting as CEO of the joint venture with Hot Shot Media. Despite securing a significant USD $15 million funding agreement in 2011 with La Jolla Cove Investors to commercialize its social photography platform, the company faced considerable financial difficulties. Mooter Media was placed into administration in February 2013 and was officially delisted from the ASX on February 5, 2016.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 1993
- Headquarters
- Sydney, Australia
- Open positions
- None listed
- Dealroom signal
- 21.0/100
- Industry
- Sports
- Sector
- Sports, Advertising
- Client focus
- b2c
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Oct 2011 | $15M | $60M | La Jolla Cove Investors | — |
Growth signals
Latest recorded traffic for Mooter Media is 30 monthly website visits, down 81.3% over the last three months.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later1 investor entered at this stage
- LILa Jolla Cove Investors
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mooter Media on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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