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Mizhe.com
Mizhe.com operates an e-commerce website that offers discounts for shoppers on Chinese e-commerce sites
About Mizhe.com
Mizhe.com was established in August 2011 by founder Lianglun Zhang as an e-commerce platform focused on offering discounts to shoppers on various Chinese e-commerce sites. The company, which was based in Hangzhou, China, provided a shopping guide with referral links to major online retailers like Taobao and Amazon China. Its business model centered on an affiliate revenue structure, where it earned commissions by directing users to its partner websites. Mizhe.com also featured limited-time, limited-stock discount sales, creating a first-come, first-served purchasing environment for consumers seeking deals.
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The platform's service allowed shoppers to find offers of up to 50 percent off on purchases. Mizhe.com secured a total of $32 million in funding over two rounds. The initial Series A round occurred in 2013, with IDG Capital Partners investing just over $1.6 million. This was followed by a more substantial Series B round in June 2014, which raised $30 million from investors including IDG Capital and Gaorong Capital. Despite its initial funding success and established partnerships with over 600 online sites, including prominent names like Dangdang and Tmall, the company is now considered deadpooled.
The platform operated within the competitive online discount and coupon market in China, with rivals such as ShopBack and Fanli. Mizhe.com aimed to simplify the online shopping experience by aggregating deals and providing a user-friendly guide for consumers navigating the large Chinese e-commerce landscape. The company's revenue was directly tied to the traffic and subsequent purchases it generated for its e-commerce partners through referral links. Keywords: Mizhe.com, Lianglun Zhang, e-commerce discounts, online shopping guide, affiliate marketing, Taobao partner, Amazon China partner, Chinese e-commerce, online coupons, referral marketing, Hangzhou startup, IDG Capital, Gaorong Capital, discount shopping, online deals, e-commerce platform, China online retail, shopping referral, deadpooled startup, consumer discounts
At a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Hangzhou, China
- Employees
- 1
- Open positions
- None listed
- Dealroom signal
- 22.3/100
- Sector
- eCommerce & Marketplaces, Consumer Goods, Shopping, App
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 1 company, latest Aug 2014
- Capital deployed
- $24M
- Preferred round
- SERIES B
Latest news
Press, funding announcements and product moves mentioning Mizhe.com.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | May 2014 | $30M | $120M | IDG Capital · Gaorong Ventures | — |
| SERIES A✓Equity / VC | Jan 2013 | $77K | $308K | IDG Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Mizhe.com is 160 monthly website visits, up 433.3% over the last three months. Mizhe.com's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
IDG Capital
Gaorong Ventures
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mizhe.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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