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MitchCap

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Enables sales growth by providing credit capacity and extended terms matched to the distribution cycle whilst optimizing data flow between channel partners to improve decision making and generate…

Wollongong City Council, AustraliaFounded 2019Fintech
Valuation $50–100M Last recorded · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for MitchCap and the history behind them.

About MitchCap

MitchCap is a financial services startup specializing in providing tailored financing solutions for businesses involved in the equipment distribution industry. The company primarily serves Original Equipment Manufacturers (OEMs), distributors, and dealerships, with a particular focus on the boat industry. MitchCap operates in the fragmented $100 billion B2B equipment distribution market, where it aims to streamline the supply chain by offering both data and funding solutions.

The core services offered by MitchCap include Floorplan Finance, Distribution Finance, and Inventory Finance. Floorplan Finance is a type of loan that allows dealerships to purchase inventory without immediate payment, thereby improving cash flow. Distribution Finance helps distributors manage their working capital by financing the purchase of goods from OEMs. Inventory Finance provides businesses with the capital needed to maintain optimal inventory levels.

MitchCap's business model revolves around providing these financial products to its clients, which include over 3,000 OEMs, 2,000 distributors, and 12,000 dealers. By offering these specialized financing options, MitchCap helps its clients improve their cash flow and operational efficiency. The company makes money through interest and fees charged on the financing solutions it provides.

Recently, MitchCap has gained significant attention for its successful pre-IPO capital raise, which was covered extensively in the Australian Financial Review (AFR). The funding round was 100% oversubscribed, indicating strong investor confidence and high demand for its services. Additionally, MitchCap has been recognized as the preferred industry supplier of Floorplan Finance by the Boating Industry Association of Victoria (BIAV).

In summary, MitchCap is a key player in the equipment distribution finance sector, offering innovative financial solutions to OEMs, distributors, and dealerships, particularly in the boat industry.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Wollongong City Council, Australia
Employees
35
Open positions
1
Dealroom signal
82.0/100
Industry
Fintech
Sector
Fintech, Hard Tech
Business model
Manufacturing
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBT✓Debt Sep 2023 $178M — Macquarie ↗
LATE VC✓Equity / VC Sep 2023 $9.4M $38M NAOS Asset Management · Balmain Asset Management ↗
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Growth signals

MitchCap website traffic

Latest recorded traffic for MitchCap is 2.4K monthly website visits, up 50% over the last three months. MitchCap's team grew 25% over the past year.

Latest monthly visits2.4K 3-month web change+50% 1-year team growth+25%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • NAOS Asset Management

Series B and later2 investors entered at this stage

  • Macquarie
  • Balmain Asset Management
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇦🇺 Australia88.9%
🇵🇭 Philippines7.4%
🇬🇧 United Kingdom3.7%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about MitchCap on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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