MiTú

About MiTú

MiTú, established in 2012, operates as a digital media company with a focus on creating content for the Latino youth market in the United States. The company was co-founded by Beatriz Acevedo, her husband Doug Greiff, and Roy Burstin. Acevedo, an Emmy-award-winning media personality, began her career in radio and television at a young age, and her bicultural upbringing, with one foot in Mexico and the other in the U.S., has heavily influenced her work. Greiff is an industry veteran with extensive experience in creating and producing television, digital programming, and branded content. Burstin is a seasoned business leader with a background in pay TV, sports media, and digital media.

The company's business model centers on producing and distributing culturally relevant, English-language content that reflects the Latino point of view for consumers aged 18-44. MiTú targets an audience it describes as "the 200%" — 100% American and 100% Latino. Revenue is generated through multiple streams, including branded content, programmatic advertising, and an e-commerce storefront. The company connects brands with the Latino consumer community by creating impactful marketing campaigns and content for Fortune 500 companies across various sectors like retail, beauty, and entertainment. MiTú also functions as a multichannel network (MCN), partnering with thousands of Latino content creators and influencers across platforms like YouTube, Facebook, and Instagram to expand their reach.

MiTú's content portfolio is diverse, covering lifestyle topics such as food, beauty, and DIY projects, as well as entertainment, music, and comedy. The company produces original series, including interview-format shows, documentaries, and social commentary programs. After being acquired by Latido Networks, a subsidiary of GoDigital Media Group, in February 2020, MiTú expanded its offerings. This acquisition led to the launch of mitúTV, a connected TV experience with original content, and the integration of Latido Music, a 24-hour channel dedicated to Latin music. In 2022, Mitú merged with NGL Collective, co-founded by actor John Leguizamo, to form a larger Latinx-focused media entity under the NGL Collective name.