M
Milanoo.com
Milanoo is a Chinese e-commerce enterprise that is focused on transnational business-to-business, and business-to-customer foreign trade
About Milanoo.com
Milanoo.com is an online retail company established in 2008 and headquartered in Chengdu, China. The company operates as a cross-border business-to-consumer (B2C) and business-to-business (B2B) platform for fashion and apparel. Its business model leverages on-demand manufacturing technology to connect suppliers with an agile supply chain, which helps to minimize excess inventory and offer a wide range of products at competitive prices. The company generates revenue through the sale of its products online, with its eCommerce activity amounting to US$26 million in 2024. Milanoo's primary markets include the United States, France, and Germany.
The company was founded in 2008 and has since grown, securing $10 million in Series A funding in April 2011, followed by a Series B round in December 2012. Investors include notable firms such as Vangoo Capital Partners and Hongshan Capital Group (formerly Sequoia Capital China). The CEO of Milanoo is Wei Feng. Milanoo operates from its headquarters in Chengdu and has additional operation centers, supplier business centers, and global logistics distribution centers in Beijing, Shenzhen, and Suzhou.
Milanoo offers a wide selection of products primarily in the fashion category, with a focus on apparel. The product range includes men's and women's clothing, wedding and special event dresses, shoes, cosplay costumes, Lolita fashion, and lingerie. Customers can find items such as dresses, tops, swimwear, and accessories. The company caters to a global audience of fashion-conscious individuals, including those looking for affordable special occasion wear. It provides international shipping to over 180 countries. Some customers have praised the quality and fit of made-to-order items like wedding dresses, while others have reported issues with product quality and the returns process.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2008
- Headquarters
- China
- Employees
- 63
- Open positions
- None listed
- Dealroom signal
- 25.0/100
- Industry
- Fashion
- Sector
- eCommerce & Marketplaces, Eyewear, Wholesale, Verification, Shopping, Delivery, Apparel, Shoes, Search Engine, Clothes, App
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Apr 2011 | $10M | $40M | Sequoia | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Milanoo.com is 440K monthly website visits, up 25.7% over the last three months. Milanoo.com's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Other known investors1 additional known investor
HSG
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Milanoo.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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