Milanoo.com

Milanoo.com is an online retail company established in 2008 and headquartered in Chengdu, China. The company operates as a cross-border business-to-consumer (B2C) and business-to-business (B2B) platform for fashion and apparel. Its business model leverages on-demand manufacturing technology to connect suppliers with an agile supply chain, which helps to minimize excess inventory and offer a wide range of products at competitive prices. The company generates revenue through the sale of its products online, with its eCommerce activity amounting to US$26 million in 2024. Milanoo's primary markets include the United States, France, and Germany.

The company was founded in 2008 and has since grown, securing $10 million in Series A funding in April 2011, followed by a Series B round in December 2012. Investors include notable firms such as Vangoo Capital Partners and Hongshan Capital Group (formerly Sequoia Capital China). The CEO of Milanoo is Wei Feng. Milanoo operates from its headquarters in Chengdu and has additional operation centers, supplier business centers, and global logistics distribution centers in Beijing, Shenzhen, and Suzhou.

Milanoo offers a wide selection of products primarily in the fashion category, with a focus on apparel. The product range includes men's and women's clothing, wedding and special event dresses, shoes, cosplay costumes, Lolita fashion, and lingerie. Customers can find items such as dresses, tops, swimwear, and accessories. The company caters to a global audience of fashion-conscious individuals, including those looking for affordable special occasion wear. It provides international shipping to over 180 countries. Some customers have praised the quality and fit of made-to-order items like wedding dresses, while others have reported issues with product quality and the returns process.

Keywords: online retail, cross-border eCommerce, fashion apparel, wedding dresses, special occasion wear, cosplay costumes, B2C platform, on-demand manufacturing, affordable fashion, global shipping, Chengdu startup, Lolita fashion, prom dresses, men's clothing, women's clothing, shoes, accessories, e-commerce retailer, direct-to-consumer, China e-commerce