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Normative.io

Energy · Stockholm, Sweden · Founded 2014

Provides science-based carbon accounting software and advice from net zero experts, enabling companies to reduce carbon footprints MoreLess

Normative operates in the sustainability and environmental sector, providing comprehensive emissions visibility and reduction solutions to major enterprises worldwide. The company leverages rigorous calculations and a network of supply chain insights to offer detailed emissions data, enabling businesses to meet ambitious sustainability commitments and net zero targets. Normative's core clients are large enterprises that are committed to reducing their carbon footprint and complying with environmental regulations. The company operates on a B2B (business-to-business) model, generating revenue through subscription-based services and consultancy fees for its emissions insights and reduction strategies. Normative's mission is to make known and reduce the sustainability impact of all economic activities on the planet, bridging the gap between sustainability goals and actionable insights.

Keywords: emissions visibility, sustainability, net zero, carbon footprint, supply chain insights, B2B, environmental compliance, reduction strategies, climate action, consultancy.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
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Company overview

Normative.io company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2014
Headquarters
Stockholm, Sweden
Employees
121
Open positions
None listed
Dealroom signal
62.0
Investment activity
1 companies · latest Nov 2024
Capital deployed
Preferred round
ACQUISITION
business modelSaaSsectorAnalyticssectorCore AIsectorSustainable Development GoalssectorCarbon Tracking & OffsetsectorSustainability MeasurementsectorClimate TechsectorNordic Rising Star 2022sectorClimate FintechsectorBlue EconomysectorMarine TransportationsectorHard TechsectorShipping and PortssectorAI Applications

Valuation & funding

Normative.io funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Aug 2025 $9.9M $171M Undisclosed
SERIES BOther financing Jul 2022 $34M $136M 2150 · Future Five · Blume Equity · Horizons Ventures
SERIES AOther financing Oct 2021 $11M $44M Luminar Ventures · Lowercarbon Capital · 2150 · byFounders
SUPPORT PROGRAMOther financing Mar 2021 $0 Joules Accelerator
SEEDOther financing Sep 2019 $2.1M $8.4M byFounders
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $11M 0% 121
2025 $11M 0% 146
2024 $11M 0% 183
2023 $11M +38.8% 193
2022 $7.8M +1509.8% 99
2021 $487K 0% 75
2020 $487K 22
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Normative.io website traffic

Latest recorded traffic for Normative.io is 57K monthly website visits, up 18.8% over the last three months. Normative.io's team declined 17.1% over the past year.

Latest monthly visits57K 3-month web change+18.8% 1-year team growth-17.1%
Monthly website visits88 observations · Dec 2018–Jul 2026
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Comparisons

Normative.io compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Normative.io investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Normative.io's talent

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Team profiled 26 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

9 investors on Normative.io's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 7 investors entered at this stage
2150
ETF Partners
Luminar Ventures
Lowercarbon Capital
Blume Equity
Future Five
Horizons Ventures
Other known 1 additional known investor
Joules Accelerator

Global footprint

Where Normative.io has talent and traffic

Workforce by country
6 countries with
team presence
🇸🇪 Sweden64.2%
🇬🇧 United Kingdom30.3%
🇩🇰 Denmark1.8%
🇩🇪 Germany0.9%
🇺🇸 United States0.9%
Top 5 of 6 shown

In the news

Latest news about Normative.io

Recent press, funding announcements, and product moves mentioning Normative.io — open to read from the original sources.

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Market sentiment

What the market is saying about Normative.io

An AI-synthesized read of the highest-engagement posts about Normative.io on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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