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Merit Incentives
Suite of smart products to help businesses increase their engagement levels with their stakeholders
About Merit Incentives
Merit Incentives specializes in enhancing stakeholder engagement for over 1,000 large companies and fast-growing businesses. Operating in a global market, the company leverages smart technologies and an extensive Partner Merchant Network to align customer and employee engagement strategies with business growth objectives. Merit Incentives offers a comprehensive suite of products designed to boost customer loyalty and employee motivation, providing solutions that are globally accessible and localized for maximum personal impact. The business model revolves around partnerships with over 5,000 merchants across various industries, including hospitality, retail, travel, and health, offering their products and services as rewards, incentives, and gift cards through corporate platforms and apps. Revenue is generated through these partnerships and the sale of engagement solutions. Since its inception in 2012, Merit Incentives has been recognized with numerous industry awards for its contributions to the engagement sector.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Riyadh, Saudi Arabia
- Employees
- 101
- Open positions
- None listed
- Dealroom signal
- 85.3/100
- Industry
- Marketing
- Sub-industry
- CRM & Sales
- Sector
- Marketing, User Engagement, Merchant Tools, Loyalty Program, Customer Engagement Analytics, Woman Founder
- Technology
- Big Data
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jan 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Feb 2025 | $28M | $112M | Impact46 · Alistithmar Capital · Stride.VC · Stride Ventures | ↗ |
| EARLY VC✓Equity / VC | May 2024 | $12M | $48M | Oryx Fund · Tech Invest Com · Alistithmar Capital | ↗ |
Growth signals
Latest recorded traffic for Merit Incentives is 310K monthly website visits, up 19.2% over the last three months. Merit Incentives's team grew 7.4% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A10 investors entered at this stage
Impact46
Tech Invest Com
Salica Investments
Arzan VC
Alistithmar Capital
Oryx Fund
Stride.VC
Stride Ventures
Endeavor Catalyst
Saudi Investment Bank
Other known investors2 additional known investors
National Technology Development Program
Plug and Play
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Merit Incentives on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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