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Merit Incentives
Marketing · Riyadh, Saudi Arabia · Founded 2016
Suite of smart products to help businesses increase their engagement levels with their stakeholders MoreLess
Merit Incentives specializes in enhancing stakeholder engagement for over 1,000 large companies and fast-growing businesses. Operating in a global market, the company leverages smart technologies and an extensive Partner Merchant Network to align customer and employee engagement strategies with business growth objectives. Merit Incentives offers a comprehensive suite of products designed to boost customer loyalty and employee motivation, providing solutions that are globally accessible and localized for maximum personal impact. The business model revolves around partnerships with over 5,000 merchants across various industries, including hospitality, retail, travel, and health, offering their products and services as rewards, incentives, and gift cards through corporate platforms and apps. Revenue is generated through these partnerships and the sale of engagement solutions. Since its inception in 2012, Merit Incentives has been recognized with numerous industry awards for its contributions to the engagement sector. Keywords: engagement, loyalty, smart technologies, merchant network, customer, employee, rewards, incentives, global, partnerships
Company overview
Merit Incentives company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Riyadh, Saudi Arabia
- Employees
- 101
- Open positions
- None listed
- Dealroom signal
- 85.3
- Investment activity
- 1 companies · latest Jan 2026
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Merit Incentives funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Feb 2025 | $28M | $112M | Impact46 · Alistithmar Capital · Stride.VC · Stride Ventures | ↗ |
| EARLY VC✓Equity / VC | May 2024 | $12M | $48M | Oryx Fund · Tech Invest Com · Alistithmar Capital | ↗ |
| SERIES A✓Equity / VC | Nov 2021 | $5M | $20M | Tech Invest Com · Salica Investments · Arzan VC · Impact46 | ↗ |
| SUPPORT PROGRAM✓Other financing | Sep 2016 | $0 | — | National Technology Development Program | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 102 |
| 2025 | 94 |
| 2024 | 88 |
| 2023 | 74 |
| 2022 | 80 |
Growth signals
Merit Incentives website traffic
Latest recorded traffic for Merit Incentives is 310K monthly website visits, up 19.2% over the last three months. Merit Incentives's team grew 7.4% over the past year.
Comparisons
Merit Incentives compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Merit Incentives investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Merit Incentives's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Merit Incentives has talent and traffic
team presence
In the news
Latest news about Merit Incentives
Recent press, funding announcements, and product moves mentioning Merit Incentives — open to read from the original sources.
Market sentiment
What the market is saying about Merit Incentives
An AI-synthesized read of the highest-engagement posts about Merit Incentives on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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