Resulticks

About Resulticks

Resulticks provides a real-time, AI-powered audience engagement platform for enterprise B2B clients. The company was co-founded in 2014 by CEO Redickaa Subrammanian and Chief Innovation and Product Officer Dakshen Ram. The founders leveraged their experience from running Interakt Digital Group, a digital communications agency they started in 2004, to build a platform that addresses the complexities of omnichannel marketing. Subrammanian has over two decades of experience in marketing and technology, holding an MBA from the State University of New York, Buffalo, while Ram has a background in IT consulting and software architecture. The firm operates on a software-as-a-service (SaaS) business model, offering a cloud-based solution that helps brands unify customer data, orchestrate campaigns, and analyze performance. Its target market includes large enterprises in sectors such as banking, financial services, insurance (BFSI), retail, telecom, and healthcare. The platform’s core is an advanced Customer Data Platform (CDP) that consolidates data from multiple sources to create a unified 360-degree view of the customer. This enables businesses to segment audiences and execute personalized marketing campaigns across various channels, including email, mobile, social media, and websites. Resulticks' platform is distinguished by its use of artificial intelligence, incorporating numerous AI models to enhance capabilities like predictive analytics, campaign orchestration, and real-time engagement. Other notable features include attribution analysis at an individual level and a marketing blockchain component. In 2017, Resulticks was the first company from Asia to be included in the Gartner Magic Quadrant for Multichannel Marketing Hubs. In August 2026, Diginex Limited announced an amended definitive agreement to acquire Resulticks in an all-share transaction, with Subrammanian slated to become CEO of the combined entity upon completion.