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Mediaocean
World's foundational media software company that automates every aspect of the advertising workflow
About Mediaocean
Mediaocean is a leading technology company that specializes in providing comprehensive solutions for the advertising industry. The company operates in the global advertising market, serving a diverse range of clients including brands, advertising agencies, media companies, and technology providers. Mediaocean’s primary offering is its mission-critical platform for omnichannel advertising, which means it helps clients manage and optimize their advertising campaigns across various channels, formats, and devices seamlessly.
The company’s platform integrates various aspects of the advertising process, from media planning and buying to creative management and analytics. This integration minimizes friction between different ecosystem partners, such as media, technology, and data providers, ensuring a smooth and efficient workflow. Mediaocean’s software is responsible for managing one-quarter of all global media spend, highlighting its significant impact on the industry.
Mediaocean’s business model is based on providing software-as-a-service (SaaS) solutions. This means clients pay a subscription fee to use the platform, which includes access to a network of trusted partners and advanced tools for optimizing media and creative content. The company also offers additional services such as self-certification courses and live training programs to help clients maximize the value of their investment in Mediaocean’s technology.
Revenue is generated through these subscription fees, as well as through partnerships and integrations with other technology and data providers. By continually improving its platform with artificial intelligence (AI) and other advanced technologies, Mediaocean ensures that its clients can accurately measure and enhance their business outcomes.
In summary, Mediaocean is a pivotal player in the advertising ecosystem, providing a robust platform that connects various stakeholders and streamlines the advertising process. Its focus on diversity, inclusion, and continuous improvement further strengthens its position in the market.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1967
- Headquarters
- New York City, United States
- Employees
- 1,159
- Open positions
- 5
- Dealroom signal
- 68.9/100
- Industry
- Media, Marketing
- Sub-industry
- Adtech
- Sector
- Marketing, Advertising, API, Platform
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 9 companies, latest Nov 2024
- Capital deployed
- $21M
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SECONDARYOther financing | Aug 2021 | $0 | — | TA Associates · CVC Capital Partners | — |
| ACQUISITION✓Exit | Jun 2015 | $0 | — | Vista Equity Partners | — |
Growth signals
Latest recorded traffic for Mediaocean is 340K monthly website visits, down 5.6% over the last three months. Mediaocean's team grew 2.3% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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VideoAmpSanta Monica, United StatesIntegrated TV operating system for advertising
$1.4Bvaluation
ColSpace CorporationNew York City, United StatesProvider of cloud-based, collaborative media-planning software
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AdBuyer.comNew York City, United StatesA trading platform for agencies and advertisers to make the media buying process effective
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
NEA
Ellis Capital
Gray Ventures
Series B and later3 investors entered at this stage
Steamboat Ventures
TA Associates
CVC Capital Partners
Other known investors3 additional known investors
Vista Equity Partners
Antony Taylor
Charlesbank Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mediaocean on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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