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Mediaocean
Marketing · New York City, United States · Founded 1967
World's foundational media software company that automates every aspect of the advertising workflow MoreLess
Mediaocean is a leading technology company that specializes in providing comprehensive solutions for the advertising industry. The company operates in the global advertising market, serving a diverse range of clients including brands, advertising agencies, media companies, and technology providers. Mediaocean’s primary offering is its mission-critical platform for omnichannel advertising, which means it helps clients manage and optimize their advertising campaigns across various channels, formats, and devices seamlessly.
The company’s platform integrates various aspects of the advertising process, from media planning and buying to creative management and analytics. This integration minimizes friction between different ecosystem partners, such as media, technology, and data providers, ensuring a smooth and efficient workflow. Mediaocean’s software is responsible for managing one-quarter of all global media spend, highlighting its significant impact on the industry.
Mediaocean’s business model is based on providing software-as-a-service (SaaS) solutions. This means clients pay a subscription fee to use the platform, which includes access to a network of trusted partners and advanced tools for optimizing media and creative content. The company also offers additional services such as self-certification courses and live training programs to help clients maximize the value of their investment in Mediaocean’s technology.
Revenue is generated through these subscription fees, as well as through partnerships and integrations with other technology and data providers. By continually improving its platform with artificial intelligence (AI) and other advanced technologies, Mediaocean ensures that its clients can accurately measure and enhance their business outcomes.
In summary, Mediaocean is a pivotal player in the advertising ecosystem, providing a robust platform that connects various stakeholders and streamlines the advertising process. Its focus on diversity, inclusion, and continuous improvement further strengthens its position in the market.
Keywords: advertising technology, omnichannel, media planning, SaaS, AI, global media spend, ad server, creative optimization, ecosystem integration, training programs.
Company overview
Mediaocean company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 1967
- Headquarters
- New York City, United States
- Employees
- 1,159
- Open positions
- 5
- Dealroom signal
- 68.9
- Investment activity
- 9 companies · latest Nov 2024
- Capital deployed
- $21M
- Preferred round
- ACQUISITION
Valuation & funding
Mediaocean funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SECONDARYOther financing | Aug 2021 | $0 | — | TA Associates · CVC Capital Partners | — |
| ACQUISITION✓Exit | Jun 2015 | $0 | — | Vista Equity Partners | — |
| SERIES E✓Equity / VC | Jul 2008 | — | — | Steamboat Ventures | — |
| SERIES B✓Equity / VC | Apr 2008 | $30M | $120M | NEA | — |
| SERIES A✓Equity / VC | Jul 2007 | $11M | $42M | NEA | — |
| EARLY VCEquity / VC | Jan 2007 | NEA · Ellis Capital · Gray Ventures | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 1,148 |
| 2025 | 1,133 |
| 2024 | 1,176 |
| 2023 | 1,265 |
| 2022 | 1,265 |
| 2021 | 1,179 |
| 2020 | 952 |
Growth signals
Mediaocean website traffic
Latest recorded traffic for Mediaocean is 340K monthly website visits, down 5.6% over the last three months. Mediaocean's team grew 2.3% over the past year.
Hiring
Open positions at Mediaocean
Current openings linked to this company in Dealroom.
Comparisons
Mediaocean compared with similar companies
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Capital deployed
Mediaocean investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
InnovidNew York City, United StatesThe commerce technology company powering payments and growth for the new global economy
$432Mvaluation
ImposiumHalifax, CanadaData driven cloud based dynamic video rendering platform
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DrishyamSan Ramon, United StatesDrishyam AI - The Image Recognition Platform for Customer Support
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FlashtalkingLondon, United KingdomFlashtalking is a data-driven ad management and analytics technology company, we use data to personalise advertising in real-time, analyse its effectiveness and enable optimisation that drives better engagement and ROI for sophisticated global brands
$500Mvaluation
4c InsightsNew York City, United StatesWin the battle for consumer attention with our data science and media technology
$104Mvaluation
MBSParis, FranceA range of outsourced direct marketing services, including: strategic services for goal setting, measurement, and meaningful
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VideoAmpSanta Monica, United StatesIntegrated TV operating system for advertising
$1.4Bvaluation
ColSpace CorporationNew York City, United StatesProvider of cloud-based, collaborative media-planning software
→
AdBuyer.comNew York City, United StatesA trading platform for agencies and advertisers to make the media buying process effective
→
Talent graph
Mediaocean's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Mediaocean has talent and traffic
team presence
In the news
Latest news about Mediaocean
Recent press, funding announcements, and product moves mentioning Mediaocean — open to read from the original sources.
Market sentiment
What the market is saying about Mediaocean
An AI-synthesized read of the highest-engagement posts about Mediaocean on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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