Mebelrama

Mebelrama was a Russian e-commerce platform specializing in furniture and home goods. The company was founded in 2011 by Manuela Stoll and backed by the German internet company Rocket Internet.

The startup aimed to capitalize on the growing Russian online retail market by offering a wide selection of furniture, lighting, and home accessories from both Russian and European brands. At its peak, the platform boasted a catalog of over 15,000 products.

Mebelrama's business model was based on online sales of furniture and home decor items. The company operated in the competitive Russian e-commerce market, targeting consumers looking for a broad range of home furnishings in one place.

Despite its initial backing and large product offering, Mebelrama ceased operations in mid-2013. The shutdown was confirmed by co-founder Manuela Stoll, marking the end of Rocket Internet's venture into the Russian online furniture market at that time.

Keywords: e-commerce, furniture, home goods, online retail, Russian market, home accessories, European brands, home decor, online sales, home furnishings