Mbiz

Mbiz, operating under PT Brilliant Ecommerce Berjaya, is an Indonesian e-commerce entity established in 2015 with a strategic focus on the business-to-business (B2B) and business-to-government (B2G) sectors. The company was co-founded by Ryn Hermawan, Andrew Mawikere, Rizal Paramarta, and Herdian Yoki Pradipta. Rizal Paramarta, the CEO, brings a robust financial background to the firm, holding an MBA from the Wharton Business School and having previously worked in investment banking at Goldman Sachs. Ryn Hermawan, the COO, leverages extensive experience in the logistics sector to oversee operations.

The firm positions itself as a total e-procurement solution, designed to digitize and simplify the traditionally complex and time-consuming procurement processes for medium-to-large enterprises and government bodies. Its business model centers on providing a web-based platform that integrates the entire procurement cycle, from vendor selection and price comparison to approval workflows, order tracking, and payment processing, all documented digitally to enhance transparency and efficiency. Mbiz operates primarily through two platforms, mbiz.co.id and mbizmarket.co.id, which cater to corporate clients and government entities, respectively.

Revenue is generated by purchasing products from certified vendors and selling them to clients with a modest markup. This approach provides value to clients by streamlining their entire procurement function, leading to significant savings in time and resources. The platform boasts an extensive catalog of over 100,000 SKUs across numerous categories, including industrial equipment, electronics, office supplies, groceries, and specialized services such as event organization. By targeting large private companies, state-owned enterprises, and government institutions, Mbiz addresses the need for controlled, transparent, and efficient purchasing. This focus has been supported by significant funding, including a Series B round in 2020, aimed at expanding the team and enhancing the platform's capabilities to build a comprehensive e-procurement ecosystem in Indonesia.

Keywords: e-procurement, B2B marketplace, government procurement, supply chain management, digital transformation, vendor management, procurement platform, Indonesian market, enterprise software, B2G e-commerce