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Mashgin

Marketing · Palo Alto, United States · Founded 2013

Mashgin is a cutting-edge technology company that specializes in creating touchless self-checkout systems using Artificial Intelligence (AI) and Computer Vision. These systems are designed to streamline the checkout process in various high-traffic environments such as stadiums, airports, and event venues. By leveraging advanced AI, Mashgin's kiosks can quickly and accurately identify multiple items placed on the checkout base, significantly reducing transaction times to an average of 27 seconds. The primary clients of Mashgin include large-scale venues like sports stadiums, airports, and event spaces. These clients benefit from Mashgin's technology by offering their customers a faster and more efficient checkout experience, which in turn helps to reduce long lines and improve overall customer satisfaction. For instance, Mashgin's systems have been successfully implemented at Coors Field for Rockies fans, LAX airport, and the Travelers Championship PGA TOUR event. Mashgin operates in the retail technology market, specifically focusing on enhancing the efficiency of point-of-sale systems. The company's business model revolves around selling or leasing their self-checkout kiosks to businesses that experience high volumes of transactions and need to minimize wait times for their customers. Mashgin generates revenue through the sale or lease of these kiosks, as well as through potential service and maintenance contracts. In summary, Mashgin is revolutionizing the checkout experience in high-traffic venues by providing a fast, efficient, and touchless solution. Their innovative use of AI and Computer Vision sets them apart in the retail technology market, making them a valuable partner for businesses looking to improve customer service and operational efficiency. Keywords: Touchless Checkout, AI, Computer Vision, Self-Checkout, Stadiums, Airports, Event Venues, Retail Technology, Fast Transactions, Customer Experience.

Valuation $1–2.5B
Revenue $100–500M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Mashgin and the history behind them.

Investors

13 investors on Mashgin's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 8 investors entered at this stage
Series A 3 investors entered at this stage
Series B+ 2 investors entered at this stage
NEA
Highway1

Global footprint

Where Mashgin has talent and traffic

Workforce by country
5 countries with
team presence
🇺🇸 United States87.6%
🇧🇷 Brazil8.6%
🇸🇪 Sweden1.9%
🇵🇹 Portugal0.9%
🇦🇺 Australia0.9%
5 countries shown
Web traffic by country
25K monthly visits
across markets
🇺🇸 United States94.4%
🇮🇳 India4.4%
🇨🇦 Canada2.4%
🇦🇷 Argentina0.4%
Top 4 markets shown

Talent graph

The shape of Mashgin's talent

Dealroom maps Mashgin's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

11 standout operatorsDealroom-flagged across the org
6 AI specialistsincl. 4 core researchers
130 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$3M patent portfolio · 10 active families

Estimated portfolio value
$3M
0.21% of valuation · comparable to top peer Movable Ink ($2M)
10 active patent families
Where Mashgin innovates 3d camera3d imageComputer graphics (images)Computer programData mining

Where Mashgin concentrates vs peers

Each axis is a top-10 topic across Mashgin and its closest peers. #1 = 100, #10 = 10, absent = 0.

Compare against

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Mashgin

An AI-synthesized read of the highest-engagement posts about Mashgin on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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