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Mashgin

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Building a self-checkout kiosk that uses 3D reconstruction, computer vision and deep learning to identify items

Palo Alto, United StatesFounded 2013Marketing
Valuation $1–2.5B Last recorded · 2022
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Mashgin and the history behind them.

About Mashgin

Mashgin is a cutting-edge technology company that specializes in creating touchless self-checkout systems using Artificial Intelligence (AI) and Computer Vision. These systems are designed to streamline the checkout process in various high-traffic environments such as stadiums, airports, and event venues. By leveraging advanced AI, Mashgin's kiosks can quickly and accurately identify multiple items placed on the checkout base, significantly reducing transaction times to an average of 27 seconds.

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The primary clients of Mashgin include large-scale venues like sports stadiums, airports, and event spaces. These clients benefit from Mashgin's technology by offering their customers a faster and more efficient checkout experience, which in turn helps to reduce long lines and improve overall customer satisfaction. For instance, Mashgin's systems have been successfully implemented at Coors Field for Rockies fans, LAX airport, and the Travelers Championship PGA TOUR event.

Mashgin operates in the retail technology market, specifically focusing on enhancing the efficiency of point-of-sale systems. The company's business model revolves around selling or leasing their self-checkout kiosks to businesses that experience high volumes of transactions and need to minimize wait times for their customers. Mashgin generates revenue through the sale or lease of these kiosks, as well as through potential service and maintenance contracts.

In summary, Mashgin is revolutionizing the checkout experience in high-traffic venues by providing a fast, efficient, and touchless solution. Their innovative use of AI and Computer Vision sets them apart in the retail technology market, making them a valuable partner for businesses looking to improve customer service and operational efficiency.

Source: Dealroom company data

At a glance

Founded
2013
Headquarters
Palo Alto, United States
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Latest news

Press, funding announcements and product moves mentioning Mashgin.

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Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

Series A3 investors entered at this stage

Series B and later2 investors entered at this stage

Employees mapped 130 incl. 6 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 11 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States87.6%
🇧🇷 Brazil8.6%
🇸🇪 Sweden1.9%
🇵🇹 Portugal0.9%
🇦🇺 Australia0.9%
5 countries shown
Web traffic by country
25K monthly visits
across markets
🇺🇸 United States94.4%
🇮🇳 India4.4%
🇨🇦 Canada2.4%
🇦🇷 Argentina0.4%
Top 4 markets shown

Patents

Estimated portfolio value
$3M

10 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Mashgin on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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