Maplink

Founded in 2000 by Frederico Hohagen, Maplink is a multinational technology company specializing in geolocation and logistics solutions. Initially established in Sao Paulo, Brazil, the company has expanded its operations across Latin America with offices in Argentina, Chile, and Mexico. Maplink operates as a key technology partner for businesses, utilizing its proprietary technologies alongside being the largest Google Maps Premier Partner in Latin America to enhance client operations.

The company's core offering is the Maplink Platform, a suite of APIs and software designed to optimize the entire logistics cycle, from planning to execution. This platform provides services such as route optimization, toll cost calculation, geocoding, distance matrix calculations, and vehicle capacity optimization. It caters to various logistics operations including first-mile, last-mile, line haul, and reverse logistics. Products like 'Axiodis' for transport scheduling and 'Urban Logistics' for delivery management are part of its portfolio. The platform is designed for integration with clients' existing ERP, TMS, and OMS systems. Maplink's business model is based on the acquisition and consumption of credits, where clients purchase a monthly volume of credits to use across the platform's different services and APIs.

In addition to its logistics platform, Maplink offers Maplink Green, a solution that helps companies measure and offset CO2 emissions to meet ESG goals. The company also serves as a Google Cloud Premier Partner, assisting clients in their digital transformation by leveraging Google Cloud technologies. Over its more than two decades of operation, Maplink has achieved significant milestones, including routing over 15 billion kilometers annually and optimizing 25 million routes per month for more than 600 companies. The company's journey includes a period of investment from Movile, which ended in a successful buyback by the original partners in late 2019, allowing Maplink to continue its trajectory with greater independence.

Keywords: geolocation, logistics technology, route optimization, API platform, supply chain management, fleet management, delivery management, Google Maps partner, transportation logistics, geocoding, toll calculation, last-mile delivery, logistics software, SaaS, Latin America, ESG solutions, CO2 emissions tracking, cloud services, digital transformation, data intelligence