Mandaê

About Mandaê

Mandaê operates as a technology-driven logistics platform in Brazil, specifically catering to the needs of small and medium-sized e-commerce businesses. Founded in 2014 by Marcelo Fujimoto and Karim Hardane, the company was established to address the significant logistical challenges within the Brazilian market. Fujimoto, a Brazilian native raised in the United States with a background in finance at firms like JPMorgan, experienced these challenges firsthand with a previous e-commerce venture in infant apparel. This direct exposure to the inefficiencies of shipping, packing, and delivery in Brazil became the foundational problem Mandaê was built to solve.

The company's business model is centered on aggregating multiple carriers into a single, streamlined service contract. This asset-light approach allows Mandaê to offer more competitive pricing and delivery times than a single carrier could provide across all regions of Brazil. It functions as a multi-sided platform, managing the entire parcel supply chain from collection at the merchant's location to final delivery. Clients, primarily online stores with over 200 monthly shipments, use Mandaê's platform to import sales, request parcel collections, and manage their shipping operations. Technology is core to the service; proprietary algorithms analyze factors like price, delivery timeframe, and destination to select the most efficient carrier for each individual package. This can result in shipping cost savings of up to 35% for its clients.

The platform provides a comprehensive logistics solution, including a centralized management dashboard with performance indicators, and a tracking tool called Rastreaê for both merchants and their end-customers. The service is designed for integration with major e-commerce platforms and ERP systems. A significant milestone in the company's history was its acquisition in October 2021 by Nuvemshop, a leading Latin American e-commerce platform. This event integrated Mandaê's logistics expertise into Nuvemshop's broader ecosystem, aiming to provide a more complete solution for online merchants. Following the acquisition, Mandaê continued to serve its existing clients while also developing exclusive services for Nuvemshop merchants, such as 'Nuvem Envio'.