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Heroes

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Heroes is a technology-driven ecommerce company that acquires, operates, and scales small and medium-sized brands with category-winning products on global marketplaces

London, United KingdomFounded 2020eCommerce & Marketplaces
Valuation $250–500M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Heroes and the history behind them.

About Heroes

MakeHeroes.co is a multi-brand development company that focuses on creating products for families, specifically targeting the journey from pregnancy to early childhood. The company operates in the global market, serving millions of families with their customer-centric approach.

The business model of MakeHeroes.co is centered around operational excellence and customer satisfaction. They source high-quality products and offer them at the best possible price, ensuring safety and quality. The company's revenue is generated through the sale of these products.

MakeHeroes.co leverages technology and data to create innovative solutions that accelerate brand growth. They have expertise in Amazon, Direct-to-Consumer (DTC), and retail, which allows them to meet and delight customers at every touchpoint.

Founded by a family of entrepreneurs, the company is committed to nurturing and growing brands that simplify and enrich everyday family experiences. The team at MakeHeroes.co is hands-on, overcoming obstacles to deliver results.

In summary, MakeHeroes.co is a customer-centric, multi-brand developer that uses technology and data to provide high-quality, safe products for families from pregnancy to early childhood.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
London, United Kingdom
Employees
172
Open positions
8
Dealroom signal
66.2/100
Industry
Kids
Sector
eCommerce & Marketplaces, E-Commerce Marketplace Aggregators
Business model
Marketplace & ecommerce
Client focus
b2b, b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AOther financing Feb 2022 $57M $228M 360 Capital · Fuel Ventures · HOF Capital · Upper90 —
DEBTDebt Sep 2021 $200M — Crayhill Capital Management —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Heroes website traffic

Latest recorded traffic for Heroes is 6.3K monthly website visits, down 24.1% over the last three months. Heroes's team declined 3.4% over the past year.

Latest monthly visits6.3K 3-month web change-24.1% 1-year team growth-3.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
IncomlendGlobal invoice financing platform offering cross-border trade finance Singapore, Singapore Operational 53 $25M $80M
Showing 1 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • 360 Capital
  • Fuel Ventures
  • Matt Robinson
  • Upper90
  • Carlos Gonzalez- Cadenas

Series A3 investors entered at this stage

  • HOF Capital
  • PROOF
  • DIP Capital

Series B and later1 investor entered at this stage

  • Crayhill Capital Management
Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇬🇧 United Kingdom46.7%
🇪🇸 Spain14.4%
🇿🇦 South Africa10%
🇵🇭 Philippines10%
🇭🇰 Hong Kong5.6%
Top 5 of 11 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Heroes on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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