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Heroes

eCommerce & Marketplaces · London, United Kingdom · Founded 2020

MakeHeroes.co is a multi-brand development company that focuses on creating products for families, specifically targeting the journey from pregnancy to early childhood. The company operates in the global market, serving millions of families with their customer-centric approach. The business model of MakeHeroes.co is centered around operational excellence and customer satisfaction. They source high-quality products and offer them at the best possible price, ensuring safety and quality. The company's revenue is generated through the sale of these products. MakeHeroes.co leverages technology and data to create innovative solutions that accelerate brand growth. They have expertise in Amazon, Direct-to-Consumer (DTC), and retail, which allows them to meet and delight customers at every touchpoint. Founded by a family of entrepreneurs, the company is committed to nurturing and growing brands that simplify and enrich everyday family experiences. The team at MakeHeroes.co is hands-on, overcoming obstacles to deliver results. In summary, MakeHeroes.co is a customer-centric, multi-brand developer that uses technology and data to provide high-quality, safe products for families from pregnancy to early childhood. Keywords: Multi-brand development, Family-focused, Customer-centric, Operational excellence, High-quality products, Safety, Technology, Data-driven, Amazon expertise, Direct-to-Consumer.

Valuation $100–500M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Heroes and the history behind them.

Investors

9 investors on Heroes's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage
360 Capital
Fuel Ventures
Matt Robinson
Upper90
Carlos Gonzalez- Cadenas
Series A 3 investors entered at this stage
HOF Capital
PROOF
DIP Capital
Series B+ 1 investor entered at this stage
Crayhill Capital Management

Global footprint

Where Heroes has talent and traffic

Workforce by country
11 countries with
team presence
🇬🇧 United Kingdom46.7%
🇪🇸 Spain14.4%
🇿🇦 South Africa10%
🇵🇭 Philippines10%
🇭🇰 Hong Kong5.6%
Top 5 of 11 shown

Talent graph

The shape of Heroes's talent

Dealroom maps Heroes's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

15 team members profilednamed & role-tagged by Dealroom
172 employeestotal headcount
3 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Heroes's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Heroes

An AI-synthesized read of the highest-engagement posts about Heroes on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Heroes on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.