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Mainfactor

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Mainfactor - We buy, build, and operate direct to consumer businesses

Philadelphia, United StatesFounded 2020Marketing
Valuation $100–250M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Mainfactor and the history behind them.

About Mainfactor

Mainfactor is a dynamic startup specializing in e-commerce and merchandise services tailored for the music and entertainment industry. The company partners with creators, artists, and brands to build, market, and grow Direct-to-Consumer (D2C) businesses. Mainfactor's comprehensive approach includes product design, digital marketing, operations, fulfillment, and customer service, making it a one-stop solution for clients looking to enhance their e-commerce presence.

Mainfactor primarily serves artists, entertainers, and D2C brands, helping them develop unique products and expand their audiences through creative marketing strategies. The company operates in the e-commerce market, focusing on the entertainment sector, which includes musicians, performers, and other content creators. By leveraging its expertise and passion, Mainfactor aims to transform its clients' commerce operations and drive significant growth.

The business model of Mainfactor revolves around offering end-to-end e-commerce solutions. This includes everything from product design and development to digital marketing and social media management. The company also handles operations and fulfillment, ensuring that products are efficiently delivered to consumers. Mainfactor makes money through service fees and possibly revenue-sharing agreements with its clients, aligning its success with the success of the brands it supports.

Backed by Upper90, a leading investor in e-commerce innovation, Mainfactor is well-positioned to leverage cutting-edge technology and industry insights to deliver exceptional results for its clients. The company's ability to power the full commerce experience—from initial reach to final shipment—sets it apart in the competitive e-commerce landscape.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Philadelphia, United States
Employees
43
Open positions
None listed
Dealroom signal
76.7/100
Industry
Marketing
Sector
Marketing
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBT✓Debt Sep 2021 $35M — Upper90 —
SEED✓Equity / VC Sep 2021 $35M $138M Undisclosed —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Mainfactor website traffic

Latest recorded traffic for Mainfactor is 3.7K monthly website visits, up 68.2% over the last three months. Mainfactor's team grew 13.2% over the past year.

Latest monthly visits3.7K 3-month web change+68.2% 1-year team growth+13.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Upper90
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇺🇸 United States94.1%
🇨🇴 Colombia2.9%
🇨🇦 Canada2.9%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Mainfactor on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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