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Mahindra First Choice
India’s number one multi-brand certified used car company and sell high quality used cars with a warranted wow experience
About Mahindra First Choice
Mahindra First Choice is a leading player in India's pre-owned auto business. The company operates an auto tech aggregation platform, offering a vast collection of certified used cars. It serves a broad range of clients, including individual car buyers and sellers, banks, non-banking financial companies (NBFCs), insurance companies, and original equipment manufacturers (OEMs).
The company's business model is built around aggregating demand and supply in the used car market. It has the largest used car retailing network in India and has established significant procurement partnerships. Additionally, it operates the second largest auto-content portal in the country, carandbike.com.
Mahindra First Choice generates revenue through the sale of pre-owned cars, enterprise solutions for financial institutions and OEMs, and advertising on its auto-content portal. The company also offers a range of ancillary services, such as car inspections, valuations, and test drives, which contribute to its income.
Customers can reserve a car online, take a test drive from any location, and have the car delivered to their doorstep. The company also offers a 2-year warranty, a buyback guarantee, and free roadside assistance. For sellers, the company provides a hassle-free process, offering home inspections and same-day payment.
Mahindra First Choice is part of the diversified Mahindra Group and has attracted investment from Valiant Capital, Phi Capital, and Cox Automotive.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2007
- Headquarters
- India
- Employees
- 1,560
- Open positions
- 4
- Dealroom signal
- 39.3/100
- Industry
- Transportation
- Sub-industry
- Search, Buy & Rent
- Sector
- Aviation, Automotive, Messaging, Branding, Insurtech, Car, Car Purchasing, Aviation and Aerospace
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Feb 2018 | $15M | $265M | Undisclosed | ↗ |
| SERIES A✓Equity / VC | Mar 2015 | $15M | $60M | Valiant Capital Partners | — |
Growth signals
Latest recorded traffic for Mahindra First Choice is 130K monthly website visits, down 7.1% over the last three months. Mahindra First Choice's team grew 1.9% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Valiant Capital Partners
Other known investors1 additional known investor
- PCPhi Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Mahindra First Choice on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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