Magin

About Magin

Magic Inc., operating as Magic, functions as a virtual assistant agency, providing outsourcing solutions for a global client base. The company was founded in 2015 by Mike Chen, Aaron Kemmer, David Merriman, Nic Novak, and Michael Rubin and is a graduate of the Y Combinator accelerator program. The genesis of Magic emerged from the founders' own need to manage extensive to-do lists, leading to the creation of a text-based concierge service. This initial concept rapidly gained popularity, and within six months, the company secured venture capital, enabling an expansion of its operations.

The business model has since evolved from a general concierge service to providing dedicated virtual assistants to businesses. Magic serves a diverse range of industries, including internet software, media, healthcare, renewable energy, and real estate. Revenue is generated by charging clients an hourly rate for their assistants, with prices starting from $10 per hour. This model allows businesses to scale their workforce as needed without entering into long-term contracts. The company prides itself on a rigorous screening process, hiring only the top percentage of applicants to ensure a high standard of service.

Magic offers a suite of services through its assistants, encompassing administrative support like data entry and account management, executive assistance for tasks such as email management and appointment booking, and sales and marketing support, including lead generation and social media management. Clients can communicate with their assistants via mobile or web applications. A key feature of their service is the integration of artificial intelligence, where assistants are equipped with AI tools to enhance their efficiency. Furthermore, Magic provides continuous professional development for its assistants through weekly one-on-one coaching. For times when a dedicated assistant is unavailable, the company offers a 24/7 on-demand service to handle urgent tasks.