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Lyre’s

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Impossibly Crafted Non-Alcoholic Spirits

Sydney, AustraliaFounded 2019Food
Valuation $250–500M Last recorded · 2023
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Lyre’s and the history behind them.

About Lyre’s

Lyres.com is a unique startup that operates in the non-alcoholic beverages market, specifically focusing on crafting non-alcoholic spirits. The company's primary target market includes health-conscious consumers and those who prefer non-alcoholic beverages, but still want to enjoy the taste of classic spirits.

Lyres.com has a unique business model that revolves around the production and sale of award-winning non-alcoholic spirits. These products are crafted to taste like classic spirits, appealing to consumers who enjoy the taste of alcohol but prefer to avoid its effects. The company's products are vegan and low calorie, further enhancing their appeal to health-conscious consumers.

The company sources its natural essences, extracts, and distillates from around the globe, ensuring high-quality products. Additionally, Lyres.com is committed to reducing its impact on the environment, working continuously to optimize its operations for sustainability.

Lyres.com generates revenue through the sale of its non-alcoholic spirits. The company offers free shipping for orders over $60, encouraging larger purchases. It also provides recipes and tips for mixing drinks, adding value for customers and enhancing their experience with the products.

In summary, Lyres.com is a promising startup in the non-alcoholic beverages market, offering high-quality, award-winning products that cater to the tastes and preferences of health-conscious consumers.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Sydney, Australia
Employees
57
Open positions
None listed
Dealroom signal
62.9/100
Industry
Food
Sector
Food, Alcohol, Functional Beverages
Business model
Manufacturing
Client focus
b2c
Investment activity
1 company
Capital deployed
—
Preferred round
Unknown

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing Aug 2023 $0 — Futurecraft Ventures ↗
EARLY VCOther financing Jul 2023 $35M $356M Morgan Creek Capital Management · D Squared Capital ↗
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

Lyre’s website traffic

Latest recorded traffic for Lyre’s is 100K monthly website visits, up 37% over the last three months. Lyre’s's team declined 8.1% over the past year.

Latest monthly visits100K 3-month web change+37% 1-year team growth-8.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

  • VRD
  • Doehler Ventures
  • DLF Venture
  • Maropost Venture
  • Simon Capital
  • Morgan Creek Capital Management
  • SFO GmbH

Series A2 investors entered at this stage

  • D Squared Capital
  • Futurecraft Ventures
Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇺🇸 United States36%
🇦🇺 Australia30%
🇬🇧 United Kingdom14%
🇨🇳 China8%
🇸🇦 Saudi Arabia2%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Lyre’s on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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