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CleanCo

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Clean alternatives to your favorite spirits with 1.2% alcohol

London, United KingdomFounded 2019eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2025
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for CleanCo and the history behind them.

About CleanCo

CleanCo is a startup that operates in the non-alcoholic beverage industry, specifically focusing on the production and sale of alcohol-free spirits. The company's primary offerings include non-alcoholic versions of popular spirits such as rum, which are designed to mimic the taste of their alcoholic counterparts without the associated negative effects such as hangovers. CleanCo's products are marketed towards consumers who enjoy the taste of alcoholic beverages but are looking to reduce or eliminate their alcohol consumption for various reasons, including health and wellness concerns.

CleanCo's business model is primarily based on direct-to-consumer sales through its website, clean.co. The company offers free shipping on orders of three or more bottles, which encourages bulk purchases and helps to drive revenue. Additionally, CleanCo's website features a recipe page where customers can find ideas for cocktails made with the company's non-alcoholic spirits, further enhancing the value proposition of its products.

The company operates in a growing market, as more and more consumers are seeking healthier alternatives to traditional alcoholic beverages. By offering a product that tastes similar to alcoholic spirits without the negative side effects, CleanCo is well-positioned to capitalize on this trend.

In terms of financial performance, while specific figures are not publicly available, the company's business model suggests a focus on high-margin direct sales, which could potentially lead to strong profitability if the company is able to scale its operations effectively.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
London, United Kingdom
Employees
276
Open positions
None listed
Dealroom signal
90.7/100
Industry
Food
Sub-industry
Innovative Food
Sector
eCommerce & Marketplaces, Alcohol, Wine and Spirits, Functional Beverages
Business model
Manufacturing, Marketplace & ecommerce
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ANGEL✓Equity / VC May 2025 $6.6M $46M Ben Stokes ↗
EARLY VC✓Equity / VC Jan 2021 $9.2M $37M Stonebridge · Ursula Burns · Spencer Matthews —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

CleanCo website traffic

Latest recorded traffic for CleanCo is 37K monthly website visits, up 23.3% over the last three months. CleanCo's team grew 10.8% over the past year.

Latest monthly visits37K 3-month web change+23.3% 1-year team growth+10.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A3 investors entered at this stage

  • Stonebridge
  • Ursula Burns
  • Spencer Matthews

Other known investors2 additional known investors

  • Eden Rock Group
  • James Cox
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom77.8%
🇦🇪 United Arab Emirates11.1%
🇺🇸 United States11.1%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about CleanCo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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