C
CleanCo
Clean alternatives to your favorite spirits with 1.2% alcohol
About CleanCo
CleanCo is a startup that operates in the non-alcoholic beverage industry, specifically focusing on the production and sale of alcohol-free spirits. The company's primary offerings include non-alcoholic versions of popular spirits such as rum, which are designed to mimic the taste of their alcoholic counterparts without the associated negative effects such as hangovers. CleanCo's products are marketed towards consumers who enjoy the taste of alcoholic beverages but are looking to reduce or eliminate their alcohol consumption for various reasons, including health and wellness concerns.
CleanCo's business model is primarily based on direct-to-consumer sales through its website, clean.co. The company offers free shipping on orders of three or more bottles, which encourages bulk purchases and helps to drive revenue. Additionally, CleanCo's website features a recipe page where customers can find ideas for cocktails made with the company's non-alcoholic spirits, further enhancing the value proposition of its products.
The company operates in a growing market, as more and more consumers are seeking healthier alternatives to traditional alcoholic beverages. By offering a product that tastes similar to alcoholic spirits without the negative side effects, CleanCo is well-positioned to capitalize on this trend.
In terms of financial performance, while specific figures are not publicly available, the company's business model suggests a focus on high-margin direct sales, which could potentially lead to strong profitability if the company is able to scale its operations effectively.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 276
- Open positions
- None listed
- Dealroom signal
- 90.7/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Alcohol, Wine and Spirits, Functional Beverages
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ANGEL✓Equity / VC | May 2025 | $6.6M | $46M | Ben Stokes | ↗ |
| EARLY VC✓Equity / VC | Jan 2021 | $9.2M | $37M | Stonebridge · Ursula Burns · Spencer Matthews | — |
Growth signals
Latest recorded traffic for CleanCo is 37K monthly website visits, up 23.3% over the last three months. CleanCo's team grew 10.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Lightspeed Venture Partners
Ben Stokes
Series A3 investors entered at this stage
Stonebridge- UBUrsula Burns
- SMSpencer Matthews
Other known investors2 additional known investors
Eden Rock Group
James Cox
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about CleanCo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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