L
Luzmo
Embedded analytics platform for SaaS companies
About Luzmo
Luzmo, formerly known as Cumul.io, is an embedded analytics platform purpose-built for Software-as-a-Service (SaaS) companies. The company was founded in 2015 by Karel Callens, Thomas De Clerck, and Haroen Vermylen in Leuven, Belgium. The founders, with backgrounds as corporate consultants, grew frustrated with the complexity and high cost of traditional Business Intelligence (BI) projects and aimed to make data insights more accessible. Callens, the CEO, has a background in BI and data visualization, while De Clerck previously worked at Google. Their initial focus on internal reporting shifted to embedded analytics after receiving early user feedback.
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Luzmo's platform enables SaaS companies to integrate interactive, customer-facing dashboards directly into their own applications, significantly reducing development time from months to days. This allows the end-users of these SaaS products to explore data, filter information, create their own dashboards, set alerts, and export reports without leaving the application. The platform is designed to be user-friendly for non-technical users, featuring a low-code, drag-and-drop interface for dashboard creation. For developers, Luzmo provides a suite of APIs and SDKs for deeper integration and customization, allowing the analytics to match the host application's branding and design for a seamless user experience. Key features include a multi-tenant architecture to ensure data isolation between different customers, AI-assisted analytics for natural language queries, and robust security protocols.
The company operates on a subscription-based business model with tiered pricing plans based on usage metrics like the number of monthly active viewers and designers. It serves a global client base of over 240 SaaS companies across various sectors, including HR, marketing, and CRM. Luzmo has raised a total of over $15 million in funding through several rounds, including a €10 million Series A in January 2023. This funding has supported its international expansion, with offices in New York and Genk, in addition to its headquarters in Leuven. The rebranding from Cumul.io to Luzmo in 2023 was a strategic move to better reflect its mission of enlightening users with fast data insights and to support its global growth ambitions.
Latest news
Press, funding announcements and product moves mentioning Luzmo.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Jan 2023 | $11M | $44M | LRM · Hi Inov · Smartfin · Axeleo Capital | ↗ |
| EARLY VC✓Equity / VC | Nov 2020 | $3.9M | $15M | Smartfin · Axeleo Capital · LRM | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Luzmo is 71K monthly website visits, down 25.3% over the last three months. Luzmo's team grew 0% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A4 investors entered at this stage
Axeleo Capital
Smartfin
LRM
Hi Inov
Other known investors3 additional known investors
imec.istart
Eric Burdier
imec.istart future fund
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Luzmo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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