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Luzmo

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Embedded analytics platform for SaaS companies

Leuven, BelgiumFounded 2015Other B2B Software
Valuation $0–100M Latest valuation · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Luzmo and the history behind them.

About Luzmo

Luzmo, formerly known as Cumul.io, is an embedded analytics platform purpose-built for Software-as-a-Service (SaaS) companies. The company was founded in 2015 by Karel Callens, Thomas De Clerck, and Haroen Vermylen in Leuven, Belgium. The founders, with backgrounds as corporate consultants, grew frustrated with the complexity and high cost of traditional Business Intelligence (BI) projects and aimed to make data insights more accessible. Callens, the CEO, has a background in BI and data visualization, while De Clerck previously worked at Google. Their initial focus on internal reporting shifted to embedded analytics after receiving early user feedback.

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Luzmo's platform enables SaaS companies to integrate interactive, customer-facing dashboards directly into their own applications, significantly reducing development time from months to days. This allows the end-users of these SaaS products to explore data, filter information, create their own dashboards, set alerts, and export reports without leaving the application. The platform is designed to be user-friendly for non-technical users, featuring a low-code, drag-and-drop interface for dashboard creation. For developers, Luzmo provides a suite of APIs and SDKs for deeper integration and customization, allowing the analytics to match the host application's branding and design for a seamless user experience. Key features include a multi-tenant architecture to ensure data isolation between different customers, AI-assisted analytics for natural language queries, and robust security protocols.

The company operates on a subscription-based business model with tiered pricing plans based on usage metrics like the number of monthly active viewers and designers. It serves a global client base of over 240 SaaS companies across various sectors, including HR, marketing, and CRM. Luzmo has raised a total of over $15 million in funding through several rounds, including a €10 million Series A in January 2023. This funding has supported its international expansion, with offices in New York and Genk, in addition to its headquarters in Leuven. The rebranding from Cumul.io to Luzmo in 2023 was a strategic move to better reflect its mission of enlightening users with fast data insights and to support its global growth ambitions.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
Leuven, Belgium
Employees
50
Open positions
None listed
Dealroom signal
79.5/100
Industry
Media, Enterprise Software
Sector
Other B2B Software, Analytics, SaaS, Data Analytics, App, Platform
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Luzmo.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Jan 2023 $11M $44M LRM · Hi Inov · Smartfin · Axeleo Capital
EARLY VCEquity / VC Nov 2020 $3.9M $15M Smartfin · Axeleo Capital · LRM
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearEBITDAMarginProfitMargin
2026
2025
2024
2023
2022
2021
2020
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Growth signals

Luzmo website traffic

Latest recorded traffic for Luzmo is 71K monthly website visits, down 25.3% over the last three months. Luzmo's team grew 0% over the past year.

Latest monthly visits71K 3-month web change-25.3% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A4 investors entered at this stage

  • Axeleo Capital
  • Smartfin
  • LRM
  • Hi Inov

Other known investors3 additional known investors

  • imec.istart
  • Eric Burdier
  • imec.istart future fund
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇧🇪 Belgium39%
🇬🇧 United Kingdom12.2%
🇺🇸 United States7.3%
🇫🇷 France7.3%
🇪🇸 Spain4.9%
Top 5 of 12 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Luzmo on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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