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COMPANY PROFILE

Optimizely

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Experimentation platform powering data-driven optimization across web and product experiences

New York City, United StatesFounded 2009Marketing
Valuation $250–500M Last recorded · 2026
Headcount 500–1k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Optimizely and the history behind them.

At a glance

Founded
2009
Headquarters
New York City, United States
Sector
Marketing
Power Law
Thoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Investors

39 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed25 investors entered at this stage

Series A4 investors entered at this stage

Series B and later10 investors entered at this stage

Talent

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Employees mapped 946 incl. 10 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 12 startups shown

Former Optimizely employees who went on to found companies, sorted by Dealroom signal score.

GammaEst. 2020
Jon NoronhaUnited States
Signal score96
Sublime SecurityEst. 2018
Ian ThielUnited States
Signal score93
EverywhereEst. 2020
NBNick BenavidesUnited States
Signal score92
Cloud CapitalEst. 2024
Edward BarrowUnited States
Signal score88
BaselaneEst. 2020
Thorben ScheideggerUnited States
Signal score86
7 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country
Workforce by country
29 countries with
team presence
🇺🇸 United States35%
🇧🇩 Bangladesh23.5%
🇬🇧 United Kingdom11.4%
🇸🇪 Sweden8.9%
🇻🇳 Vietnam5.9%
Top 5 of 29 shown

Investments and acquisitions

Disclosed deals where Optimizely was the backer or acquirer, 2014–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

5 deals across Optimizely's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        Optimizely's portfolio, mapped.

        Stage
        Period
        5 of 5 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about Optimizely on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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