O
Optimizely
Experimentation platform powering data-driven optimization across web and product experiences
At a glance
- Founded
- 2009
- Headquarters
- New York City, United States
- Sector
- Marketing
- Power Law
- Thoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning Optimizely.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed25 investors entered at this stage
- SCSteve Chen
Felicis
Ron Conway- KDKeval Desai
Raymond Tonsing
Joshua Schachter
Naval Ravikant
Sam Altman- NJNils Johnson
Avichal Garg- BSBrian Sugar
- DNDeep Nishar
Y Combinator- MKMitch Kapor
Elad Gil
Founder Collective
Chris Sacca- APAriel Poler
Ashton Kutcher- JHJonathan Heiliger
GV- CDChris Dixon
Paul Buchheit- SHSteve Huffman
Ram Shriram
Series A4 investors entered at this stage
Series B and later10 investors entered at this stage
Salesforce Ventures- CVCorrelation Ventures
Goldman Sachs Asset Management
Index Ventures
Andreessen Horowitz- DCDHVC (Danhua Capital)
Tenaya Capital- AVAccenture Ventures
- PMPharus Capital Management
Benchmark
Source: Dealroom Talent Intelligence.
Alumni founders
Former Optimizely employees who went on to found companies, sorted by Dealroom signal score.
GAGammaEst. 2020
Jon NoronhaUnited States
SSSublime SecurityEst. 2018
Ian ThielUnited States
EVEverywhereEst. 2020
CCCloud CapitalEst. 2024
Edward BarrowUnited States
BABaselaneEst. 2020
Thorben ScheideggerUnited StatesGlobal footprint
team presence
Investments and acquisitions
Disclosed deals where Optimizely was the backer or acquirer, 2014–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
5 deals across Optimizely's capital deployment.
Where the deals concentrate by sector, stage, and decade.
Optimizely's portfolio, mapped.
Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.
Market sentiment
An AI-synthesised read of the highest-engagement posts about Optimizely on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Optimizely on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.