O
Optimizely
Marketing · New York City, United States · Founded 2009 Thoroughbred
Optimizely mafia
Startups founded by Optimizely alumni
Former Optimizely employees who went on to start their own companies. Sorted by Dealroom signal score.
Grant LeeUnited States
Oren CohenUnited Kingdom
Ian ThielUnited States
Thorben ScheideggerUnited States
Omid RooholfadaUnited States
Andy HarrisUnited States
Julia MarshUnited States
Dan SirokerUnited States
Toby UrffUnited KingdomGlobal footprint
Where Optimizely has talent and traffic
(10 of 946 staff)
team presence
Capital deployed
Optimizely's 5 investments and acquisitions.
Every disclosed deal where Optimizely appeared as a backer or acquirer, 2014–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.
5 deals across Optimizely's capital deployment.
Where the deals concentrate by sector, stage, and decade.
02 · Portfolio market map
Optimizely's portfolio, mapped.
Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.
Market sentiment
What the market is saying about Optimizely
An AI-synthesized read of the highest-engagement posts about Optimizely on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Optimizely on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.