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Optimizely

Marketing · New York City, United States · Founded 2009

Experimentation platform powering data-driven optimization across web and product experiences

Valuation $100–500M
Headcount 500–1k
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Optimizely and the history behind them.
Power Law Thoroughbred$100M+ revenue

Talent graph

Optimizely's talent

Book a demo to see the people
Employees mapped 946 incl. 10 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia 12 alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

39 investors on Optimizely's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 25 investors entered at this stage
Series A 4 investors entered at this stage
InterWest Partners
Benchmark
Bain Capital Ventures
Battery Ventures
Series B+ 10 investors entered at this stage
Salesforce Ventures
Correlation Ventures
Goldman Sachs Asset Management
Index Ventures
Andreessen Horowitz
DHVC (Danhua Capital)
Tenaya Capital
Accenture Ventures
Pharus Capital Management
Benchmark

Optimizely mafia

Startups founded by Optimizely alumni

Former Optimizely employees who went on to start their own companies. Sorted by Dealroom signal score.

GammaEst. 2020
Jon NoronhaUnited States
Signal score96
Sublime SecurityEst. 2018
Ian ThielUnited States
Signal score93
EverywhereEst. 2020
NBNick BenavidesUnited States
Signal score92
Cloud CapitalEst. 2024
Edward BarrowUnited States
Signal score88
BaselaneEst. 2020
Thorben ScheideggerUnited States
Signal score86
BuildupEst. 2015
Oren CohenIsrael
Signal score86
OpenborderEst. 2023
DGDarwish GaniUnited States
Signal score84
Parallel FluidicsEst. 2019
Andy HarrisUnited States
Signal score79
Limitless AIEst. 2020
Dan SirokerUnited States
Signal score77
OperantEst. 2020
AAAsh AlhashimUnited States
Signal score73
ImpalaEst. 2016
Toby UrffUnited Kingdom
Signal score72
SwayEst. 2019
Julia MarshUnited States
Signal score72

Book a demo to explore the full alumni network →

Global footprint

Where Optimizely has talent and traffic

Workforce by country
29 countries with
team presence
🇺🇸 United States35%
🇧🇩 Bangladesh23.5%
🇬🇧 United Kingdom11.4%
🇸🇪 Sweden8.9%
🇻🇳 Vietnam5.9%
Top 5 of 29 shown

Capital deployed

Optimizely's 5 investments and acquisitions.

Every disclosed deal where Optimizely appeared as a backer or acquirer, 2014–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

5 deals across Optimizely's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Optimizely's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        5 of 5 deals

        Market sentiment

        What the market is saying about Optimizely

        An AI-synthesized read of the highest-engagement posts about Optimizely on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Optimizely on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.

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