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Optimizely

Marketing · New York City, United States · Founded 2009

Experimentation platform powering data-driven optimization across web and product experiences

Investors

39 investors on Optimizely's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 25 investors entered at this stage
Series B+ 10 investors entered at this stage
Salesforce Ventures
Correlation Ventures
Goldman Sachs Asset Management
Index Ventures
Andreessen Horowitz
DHVC (Danhua Capital)
Tenaya Capital
Accenture Ventures
Pharus Capital Management
Benchmark

Global footprint

Where Optimizely has talent and traffic

Workforce by country
29 countries with
team presence
🇺🇸 United States35%
🇧🇩 Bangladesh23.5%
🇬🇧 United Kingdom11.4%
🇸🇪 Sweden8.9%
🇻🇳 Vietnam5.9%
Top 5 of 29 shown

Talent graph

The shape of Optimizely's talent

Dealroom maps Optimizely's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

7 standout operatorsDealroom-flagged across the org
10 AI specialistsincl. 1 core researchers
946 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Optimizely's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Capital deployed

Optimizely's 5 investments and acquisitions.

Every disclosed deal where Optimizely appeared as a backer or acquirer, 2014–2024. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

5 deals across Optimizely's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        Optimizely's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        5 of 5 deals

        Market sentiment

        What the market is saying about Optimizely

        An AI-synthesized read of the highest-engagement posts about Optimizely on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

        See Optimizely on the full Dealroom platform

        Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.