Luoji Siwei

About Luoji Siwei

Luoji Siwei, operating under the brand name "igetget" (得到), is a prominent entity in China's online education and knowledge-sharing sector. Founded in 2014 by Luo Zhenyu, a former TV producer and host, the company has established itself as a key player in the country's burgeoning 'knowledge payment' market. Luo Zhenyu, often called "Luo Pang," leveraged his background in media and journalism to create a platform that caters to the intellectual curiosity and self-improvement drive of China's middle class. Before founding the company, he was a producer at China Central Television (CCTV) and later hosted several business and economy-focused TV shows, building a personal brand around making complex topics accessible and engaging. This experience was foundational to the initial success of his venture, which started as a popular video talk show and a WeChat public account.

The company's primary offering is the "igetget" (得到) app, launched in late 2015, which serves as a comprehensive platform for lifelong learners. It targets a demographic of urban professionals and students, typically between 24 and 40 years old, who are keen on personal growth but have limited time. The business operates on a direct-to-consumer (B2C) subscription-based model, generating revenue through paid access to a wide array of curated educational content. This includes audio lessons, in-depth courses, e-books, live broadcasts, and book summaries designed for consumption in fragmented time slots, such as during a commute. The content covers a broad spectrum of subjects like psychology, finance, history, and science, delivered by a roster of over 100 experts and scholars. Luoji Siwei also generates income through tiered memberships, offline events like talks and seminars, and targeted digital advertising within its platform.

A significant milestone in the company's history was securing substantial funding, totaling $169 million over two rounds. A pivotal Series C funding round in December 2016, led by Sequoia Capital, raised $135 million, which was crucial for the platform's expansion and technological development. The core of the service is its rigorously curated content; for instance, a single book summary undergoes a multi-step production process involving several professionals over hundreds of hours, and an average course takes about eight months to develop. The app provides features like note-taking to enhance the learning experience. In addition to individual users, Luoji Siwei offers enterprise services, providing corporate training and knowledge management solutions to hundreds of companies across various sectors.