Lucky Saint

About Lucky Saint

Lucky Saint is a UK-based brand specializing in the production and distribution of alcohol-free beer, including a 0.5% ABV Superior Unfiltered Lager and a Superior Hazy IPA. The company was founded in 2018 by Luke Boase, who, after a two-year development process involving six breweries in three countries, partnered with a Bavarian brewery to create a premium-tasting, unfiltered, alcohol-free lager. Boase's background in advertising and fund management, coupled with his personal quest for a quality non-alcoholic beer, drove the company's creation. The brand's name reflects the luck involved in its development and the 'saintly' choice of abstaining from alcohol.

The company operates primarily in the B2C market, targeting health-conscious consumers and individuals seeking to moderate their alcohol intake without compromising on the social experience of drinking beer. Its business model encompasses a multi-channel distribution strategy. Products are sold directly to consumers via its website and are available in over 10,000 locations across the UK, including major supermarkets like Tesco, Sainsbury's, and Waitrose. A significant part of its strategy involves on-premise distribution, with its beers available on draught in over 1,200 pubs and restaurants, including Michelin-starred venues. In 2023, Lucky Saint expanded its physical presence by opening its own pub in Marylebone, London, which serves both alcoholic and non-alcoholic drinks.

Financially, Lucky Saint has demonstrated significant growth, reporting a 180% year-on-year revenue increase since its launch. In January 2023, the company secured over £10 million in a Series A funding round, the largest ever for an alcohol-free beer brand in Europe. The round was led by Beringea and JamJar Investments, the venture capital fund of the founders of Innocent Drinks. This investment is aimed at expanding UK distribution, particularly its draught offering, and facilitating entry into European markets. Certified as a B Corporation, the company also demonstrates a commitment to social responsibility, including a partnership with Mental Health First Aid England to provide training to its customers' staff.