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Loyal Guru
Loyalty platform with CRM and marketing capabilities
About Loyal Guru
Loyal Guru is a leading Customer Data Platform (CDP) specifically designed for supermarkets and fashion retailers. The company operates in the retail technology market, providing innovative solutions to help businesses grow sales, increase store visits, and enhance customer loyalty. Loyal Guru collects and unifies customer data, using advanced analytics to understand customer behavior and interests. This data is then used to build comprehensive customer profiles accessible across the entire organization. The platform enables retailers to create effective loyalty programs tailored to their specific industry, driving customer interaction across multiple channels with a focus on retention, cross-selling, and product recommendations. Loyal Guru extensively builds on top of Google Cloud Platform, ensuring robust and scalable infrastructure. The business model revolves around a subscription-based service, where clients pay for access to the platform and its features. Loyal Guru's clients are typically innovative, forward-thinking, and ambitious retailers looking to leverage data-driven insights to enhance their marketing strategies and customer experiences. The company makes money through subscription fees and potentially additional services such as consulting and integration support.
Source: Dealroom company dataLatest news
Press, funding announcements and product moves mentioning Loyal Guru.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Mar 2022 | $8.8M | $35M | Greycroft Partners · Nauta Capital | ↗ |
| EARLY VCEquity / VC | Jul 2020 | $500K | $2M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Loyal Guru is 9.6K monthly website visits, up 9.1% over the last three months. Loyal Guru's team grew 6% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Greycroft Partners
Nauta Capital
Other known investors1 additional known investor
Telegraph Hill Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Loyal Guru on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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