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Locala
Connect brands with consumers by bridging the gap between digital advertising and the real-world
About Locala
S4M operates in the advertising technology sector, providing a unique drive-to-store platform called Fusio. This platform helps brands bridge the gap between digital advertising and real-world consumer behavior by optimizing advertising campaigns to increase foot traffic to physical stores, dealerships, and restaurants. S4M's solutions are available across multiple channels including display, video, out-of-home (OOH), and audio, with a strong focus on mobile advertising. The company serves a diverse range of clients, from retail brands to automotive dealerships and dining establishments, aiming to maximize the return on their advertising spend.
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S4M's business model revolves around offering advanced targeting capabilities and real-time optimization to create tailored advertising strategies for each client. This ensures that the right customers are reached at the right time, thereby increasing the likelihood of store visits. The company generates revenue through a combination of service fees and performance-based pricing models, where clients pay based on the success of their advertising campaigns. S4M also provides detailed reporting and analytics on key performance indicators (KPIs) such as store visits and sales, with results independently verified to ensure transparency and reliability.
At a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Paris, France
- Employees
- 454
- Open positions
- None listed
- Dealroom signal
- 84.1/100
- Industry
- Marketing
- Sub-industry
- Adtech, Marketing Analytics
- Sector
- Marketing, Testing, Verification, Adtech, SaaS, Advertising, Branding, Video, Platform, FT 1000, Certification
- Client focus
- b2b
- Investment activity
- 1 company, latest Feb 2017
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Locala.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | May 2018 | $11M | $44M | Bpifrance · Entrepreneur Invest · SofiOuest | ↗ |
| EARLY VCEquity / VC | May 2017 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Locala is 2K monthly website visits, up 2122.2% over the last three months. Locala's team grew 1.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Bpifrance
Entrepreneur Invest- SOSofiOuest
Other known investors1 additional known investor
Entrepreneur Venture
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Locala on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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