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LiveIntent
LiveIntent delivers people-based marketing solutions that connect brands to people at every point in the customer journey
About LiveIntent
LiveIntent operates in the advertising technology (AdTech) and marketing technology (MarTech) sectors, providing a people-based marketing platform that bridges the gap between brands and audiences. The company focuses on enhancing digital experiences while prioritizing data privacy. LiveIntent serves a diverse range of clients, including brands, publishers, and advertisers, helping them to engage with their audiences more effectively through email and other digital channels.
LiveIntent's business model revolves around leveraging first-party data to deliver personalized marketing messages. This approach ensures that brands can reach their target audiences with relevant content, thereby increasing engagement and conversion rates. The company makes money through a combination of subscription fees for its platform and performance-based advertising revenue.
Operating primarily in the digital advertising market, LiveIntent stands out by offering innovative solutions that differentiate it from commoditized alternatives. The platform's unique value proposition lies in its ability to integrate seamlessly with existing marketing ecosystems while maintaining a strong commitment to data privacy and compliance with governmental regulations.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- New York City, United States
- Employees
- 79
- Open positions
- None listed
- Dealroom signal
- 61.5/100
- Industry
- Marketing, Enterprise Software
- Sector
- Marketing, App, Adtech, Market Intelligence, Retail, Advertising, Publishing, Community, Branding, Platform
- Technology
- Big Data
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 2 companies, latest Dec 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2024 | $250M | — | Zeta Global | ↗ |
| LATE VCOther financing | Jun 2015 | $33M | $130M | Battery Ventures · First Round Capital · Bullpen Capital · Valor Capital Group | — |
Growth signals
Latest recorded traffic for LiveIntent is 99K monthly website visits, up 20.7% over the last three months. LiveIntent's team declined 67.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
MojnAabenraa, DenmarkAssisting companies to collaborate on data without the need to transfer, upload or otherwise reveal CRM or business data to each other
→
AVARIBerlin, GermanyEnables in-the-moment email personalization with real-time predictive content and dynamic social feeds for every email
$2.2Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
First Round Capital
Battery Ventures
Shasta Ventures
Grape Arbor VC
Series B and later7 investors entered at this stage
Bullpen Capital- ACAlpha Capital
Alpha Venture Partners
Valor Capital Group
DCVC
Brian O'Kelley
FTV Capital
Other known investors1 additional known investor
Zeta Global
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about LiveIntent on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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