Liquid Air Lab

About Liquid Air Lab

Liquid Air Lab GmbH, founded in 2002 by Mikko Linnamäki and Tero Katajainen, develops mobile multimedia applications and advertising solutions. Based in Stuttgart, Germany, with additional offices in Berlin and Berkeley, California, the company targets mobile carriers and their customers. Linnamäki serves as the Co-Founder & CEO, while Katajainen is the Co-Founder & CTO.

The company's business model centers on providing software applications for handsets that deliver audio content, such as radio broadcasts and podcasts, accompanied by synchronized and relevant visual advertisements. Revenue generation is tied to its mobile advertising network and solutions. The company has secured significant financial backing, raising a total of $12.4 million over two funding rounds. The initial Series A round occurred in 2005, raising $2.4 million from BayTech Venture Capital. This was followed by a Series B round on October 20, 2006, which brought in an additional $10 million, with participation from Benchmark and BayTech Venture Capital.

Liquid Air Lab's product portfolio includes spodtronic, a radio player application designed for Nokia devices, and an iPhone application named Rick Rocketson. A core component of its offering is adplace.com, which functions as a mobile advertising network. The firm also developed a product known as AdTronic. These products collectively form a mobile advertising solution for audio content, enabling mobile carriers to offer enhanced media experiences on their devices.