COMPANY PROFILE

Linio

Explore full profile

Online store with a variety of products in Latam

Mexico City, MexicoFounded 2012eCommerce & Marketplaces

Valuation $100–500M Latest valuation · 2018

Headcount 500–1k Current team size

Total funding $100–500M Disclosed equity funding

Unlock exact values

About Linio

Linio is a prominent ecommerce platform operating in Latin America, providing a marketplace for international sellers to reach a vast audience across Mexico, Colombia, Chile, and Peru. The company serves a diverse range of clients, including small businesses and large enterprises, by offering an intuitive and risk-free platform to sell products online. Linio's business model is based on a B2C (business-to-consumer) approach, where sellers can list their products on the platform, and Linio facilitates the transaction between the seller and the buyer. The company generates revenue through transaction fees and additional services offered to sellers, such as premium listings and advertising options. Linio's market is characterized by rapid growth in internet users, with over 163 million current users expected to double in the coming years. The platform emphasizes customer privacy and provides robust support to sellers, including onboarding and training through its Seller Center. By leveraging its extensive reach and user-friendly interface, Linio aims to be the go-to marketplace for international sellers looking to expand their presence in Latin America.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2012
Headquarters: Mexico City, Mexico
Employees: 874
Open positions: None listed
Dealroom signal: 68.8/100
Industry: Wellness Beauty, Home Living
Sector: eCommerce & Marketplaces, Consumer Goods, Consumer Electronics, Retail
Technology: Mobile app
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Linio.

See all news

Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Aug 2018	$138M	$138M	Falabella	↗
GROWTH EQUITY VCOther financing	Sep 2016	$55M	—	Kinnevik · Northgate Capital · LIV Capital	—

Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Linio website traffic

Latest recorded traffic for Linio is 460 monthly website visits, up 2.2% over the last three months. Linio's team declined 2% over the past year.

Latest monthly visits460 3-month web change+2.2% 1-year team growth-2%

Monthly website visitsOct 2014–Oct 2025

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
HNHarvey NormanHarvey Norman Ireland \| Ireland	Castlebar, Ireland	Operational	282	—	—
PGPC GaragePC Garage is a retail company that offers online IT services and electronic products	Bucharest, Romania	Acquired
COCoolblueOmnichannel retailer specializing in consumer electronics and home appliances, operating an online platform and physical stores	Rotterdam, Netherlands	Operational
GRGrouponGlobal leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices	Chicago, United States	Operational
FLFung Shing Co LtdBeijing Longxun Changtian Technology is focused on software development and marketing	China	Operational
COCount3rHelps people choosing the best product for their needs	Amsterdam, Netherlands	Operational
MAMarkaVIPExclusive invitation-only online shopping community focused on the Middle East	Amman, Jordan	Acquired
HAHarry'sOnline store for razors and shaving accessories	New York City, United States	Acquired