Limei Advertising

About Limei Advertising

Founded in 2010 by Shu Yi, Beijing Limei Mediatek Co., Ltd. has established itself as a significant B2B mobile marketing and advertising solutions provider within the Chinese market. Shu Yi, who serves as the founder and CEO, previously acted as the general manager for Chengdu Limei Advertising Co., Ltd. from October 2008 to October 2011, before taking the helm at Beijing Limei Advertising Co., Ltd. His leadership has been a consistent element throughout the company's evolution.

The company's initial funding included a $10 million Series A round from IDG Capital in July 2011, followed by a $20 million Series B in July 2012, co-led by KPCB and IDG Capital. This early investment, totaling over $30 million, fueled its focus on mobile app and WAP media marketing. Further funding rounds included a Series C in October 2015 and a public listing on the NEEQ (New Third Board) in September 2016. This strategic financial backing enabled the company to build out its service offerings and solidify its market position. By 2011, the company reported actual sales of 100 million yuan.

Limei Technologies operates on a business model centered around its proprietary mobile advertising network (ADN) and demand-side platform (DSP). It provides targeted mobile advertising services by leveraging big data technology to help advertisers reach their desired audience. The company's revenue is primarily generated through direct sales to a diverse client base, which includes major brand advertisers like Walmart and Arc'teryx, as well as channel clients such as local advertising agencies. The pricing models are typically based on CPM (cost per mille) and CPC (cost per click). The firm's core services encompass strategy formulation, media procurement, ad placement, data storage, and performance monitoring and optimization. Through its platforms, Limei addresses the entire advertising lifecycle, from identifying target demographics to delivering and refining campaigns for clients such as OPPO, TCL, and China Merchants Bank.