Liftit

The company's core offering is a configurable and integrated transportation management platform designed for shippers to optimize their trucking operations. Through its proprietary, cloud-based technology, which utilizes AI and machine learning, clients can automate the tendering and execution of truck-based deliveries, gaining real-time visibility and significantly reducing operating costs. Liftit's business model serves large corporate clients, including major names like Walmart, Pepsi, and Grupo Bimbo, by integrating with their existing systems to plan routes and required fleet sizes. This approach helps reduce delivery times and increase efficiency. Revenue is generated by providing these technology-driven logistics services.

Alongside its enterprise platform, Liftit cultivates a network of entrepreneurial owner-operator truck drivers, referred to as “Lifters”. This network allows independent drivers to connect with consistent work, reduce vehicle downtime, and increase their income, with some using the earnings to expand their own fleets. The platform started by focusing on personal moving services, a concept validated with a minimal initial ad spend, before pivoting to the larger B2B logistics market. The company has expanded its operations across Colombia, Mexico, Ecuador, Brazil, and Chile. Liftit has secured significant funding to fuel its growth, including a $22.5 million Series B round in July 2020 led by Cambridge Capital, bringing its total raised capital to over $39 million.