L
Lick
Real Estate · London, United Kingdom · Founded 2019
Providing durable and low-odor paints, artisan wallpaper and high quality decorating tools MoreLess
In 2019, Lucas London and Sam Bradley embarked on a mission to transform the home decor industry with the launch of Lick. Based in London, Lick was born out of a desire to simplify the decorating process and make it more accessible to everyone. The founders envisioned a community-driven platform that not only offered high-quality products but also fostered a supportive environment for decorators.
Lick quickly gained traction with its innovative approach, focusing on sustainable products like eco-friendly paints and wallpapers. The company's commitment to quality and community engagement resonated with customers, propelling its growth in the competitive e-commerce landscape.
A significant milestone in Lick's journey came in 2021 when the company secured a £15.57 million Series A investment led by OMERS Ventures. This funding round was a testament to the confidence investors had in Lick's vision and its potential to disrupt the traditional home decor market.
With this new capital, Lick expanded its product offerings and enhanced its online platform, further solidifying its position as a leader in the home decor space. The company's focus on sustainability and community continues to drive its success, making Lick a standout player in the industry.
Company overview
Lick company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 83
- Open positions
- None listed
- Dealroom signal
- 69.7
Valuation & funding
Lick funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Apr 2025 | $5.8M | $58M | Republic | ↗ |
| OtherOther financing | Jan 2023 | $0 | — | Pente Capital | ↗ |
| SERIES A✓Equity / VC | Jun 2021 | $22M | $88M | Kathaka · OMERS Ventures · Felix Capital · Alex Chesterman | ↗ |
| SEED✓Equity / VC | Aug 2020 | $4M | $16M | Alex Chesterman · Felix Capital | ↗ |
| SEEDEquity / VC | Oct 2019 | $1.1M | $4.4M | Simon Franks | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 82 |
| 2025 | 83 |
| 2024 | 76 |
| 2023 | 77 |
| 2022 | 80 |
| 2021 | 78 |
Growth signals
Lick website traffic
Latest recorded traffic for Lick is 260K monthly website visits, down 36.6% over the last three months. Lick's team grew 0% over the past year.
Comparisons
Lick compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Lick's talent
Source: Dealroom Talent Intelligence.
Investors
25 investors on Lick's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Lick has talent and traffic
team presence
In the news
Latest news about Lick
Recent press, funding announcements, and product moves mentioning Lick — open to read from the original sources.
Market sentiment
What the market is saying about Lick
An AI-synthesized read of the highest-engagement posts about Lick on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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