L
Lick
Providing durable and low-odor paints, artisan wallpaper and high quality decorating tools
About Lick
In 2019, Lucas London and Sam Bradley embarked on a mission to transform the home decor industry with the launch of Lick. Based in London, Lick was born out of a desire to simplify the decorating process and make it more accessible to everyone. The founders envisioned a community-driven platform that not only offered high-quality products but also fostered a supportive environment for decorators.
Lick quickly gained traction with its innovative approach, focusing on sustainable products like eco-friendly paints and wallpapers. The company's commitment to quality and community engagement resonated with customers, propelling its growth in the competitive e-commerce landscape.
A significant milestone in Lick's journey came in 2021 when the company secured a £15.57 million Series A investment led by OMERS Ventures. This funding round was a testament to the confidence investors had in Lick's vision and its potential to disrupt the traditional home decor market.
With this new capital, Lick expanded its product offerings and enhanced its online platform, further solidifying its position as a leader in the home decor space. The company's focus on sustainability and community continues to drive its success, making Lick a standout player in the industry.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 83
- Open positions
- None listed
- Dealroom signal
- 69.7/100
- Industry
- Real Estate, Home Living
- Sector
- Real Estate, Direct-to-Consumer, Sustainable Development Goals, Climate Tech, B Corp
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Apr 2025 | $5.8M | $58M | Republic | ↗ |
| OtherOther financing | Jan 2023 | $0 | — | Pente Capital | ↗ |
Growth signals
Latest recorded traffic for Lick is 260K monthly website visits, down 36.6% over the last three months. Lick's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Simon Franks
Felix Capital
Alex Chesterman
Series A2 investors entered at this stage
OMERS Ventures
Kathaka
Series B and later1 investor entered at this stage
Republic
Other known investors19 additional known investors
Pente Capital
️️ Adnan Ebrahim
Alexander FitzGerald
Antoine Nussenbaum
Ascension
Ben Vear
Digby Vollrath- EBEmma Blackburn
- IBIan Baron
JamJar Investments
Joinbeyond
Katie Marrache
MAHR Projects
Redbus
Remy Minute- RSRobin Skidmore
Samos Investments- SDShan Drummond
Stella Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Lick on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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