Lianshang

About Lianshang

Lianshang, operating under Shanghai Lianzhan International Trade Co., Ltd., is a B2B e-commerce platform focused on the fabric and textile accessories market. The company was established to address inefficiencies within the traditional fashion and apparel supply chain. It serves as a digital conduit between fabric suppliers and clothing companies, including designers and apparel businesses, aiming to streamline the procurement process.

The company was founded in March 2015 by Zhao Junhao, who brought 22 years of apparel industry experience to the venture. His background includes roles as the China CEO for an international fashion brand and CEO of POS FASHION Group. This deep industry expertise allowed him to identify critical pain points such as procurement delays, information asymmetry, and lack of transparency in offline transactions. The platform officially launched in August 2015. Initially, the company struggled to find the right business model, attempting to replicate the success of B2B platforms in other sectors before restructuring its team and strategy to better serve the unique needs of the fashion supply chain.

Lianshang's core business revolves around a platform where suppliers can list their materials and buyers can efficiently source them. The platform significantly reduces the time and increases the efficiency of sourcing fabrics, compressing a process that could take a week into a couple of days. Beyond simply matching buyers and sellers, Lianshang has invested in value-added services. The company established a fabric inspection service, "Yanbufang," and a larger "Apparel Internet Testing Center" to provide quality control, delivering inspection reports within 24 hours. This addresses a major industry issue where a high percentage of garment defects originate from raw material problems. The business model aims to transform the entire apparel production supply chain, allowing brands to focus on research, development, and marketing by outsourcing the complexities of production and procurement.